Marketing Director

Seqera

3d • Remote

About The Position

We are seeking a Director of Marketing to lead and scale Seqera’s demand generation and deal support engine as we enter our next stage of growth.
This is a player–coach role for a hands-on marketing leader who thrives in a growth-stage environment. You will work closely with Sales, RevOps, Product, and Customer Experience teams to define how marketing drives growth at Seqera. This is not a “set strategy and delegate” role. We are looking for someone who enjoys rolling up their sleeves, testing ideas and iterating quickly, learning from data, and continuously improving how we go-to-market.

Requirements

• You are a hands-on marketing leader with deep demand generation and account nurturing experience, who thrives in a sales-led, growth-stage environment focused on measurable outcomes and ARR.
• You have 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts.
• You have direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and you are comfortable being accountable for shared revenue outcomes.
• You have deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis.
• You understand how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts.
• You are comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together.
• You are analytical and outcome-oriented. You care about pipeline, revenue impact, CAC, and payback, not vanity metrics.
• You communicate clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next.
• You enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution.

Nice To Haves

• Experience marketing to technical audiences (developers, scientists, data engineers).
• Background in open source, developer tools, data infrastructure, or life sciences software.
• Exposure to sales-led or hybrid GTM models.

Responsibilities

• Own demand generation and pipeline impact
• Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+).
• Be a player–coach
• Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team.
• Build and scale the demand engine
• Design repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments.
• Optimize website and email programs
• Lead website strategy, conversion rate optimization, and user experience improvements. Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities.
• Own events as a core demand channel
• Plan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales.
• Partner closely with Sales and RevOps
• Align on ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion.
• Leverage product and community strengths
• Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact.
• Be data-driven and decisive
• Own dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results.
• Contribute to marketing culture at Seqera
• Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function.

Benefits

• Flexible working hours and remote-friendly culture.
• International working environment with more than 25 nationalities.
• Passionate & talented team.
• Continuous skills development.
• Team retreats and bonding activities.
• A culture where your opinion is valued and your decisions have a real impact on the industry.
• Excitement of a fast-growing startup in a constantly changing environment
• Great benefits
• Time off: 20 days for vacations per year, 3 days given by Seqera in December, and the national/public holidays according to your location.
• Equity
• Private health insurance with United Healthcare, dental with Delta, and vision coverage from Vision Service Plan.
• Private life insurance with Lincoln
• Investment app with Vestwell (401K)
• Home office equipment (valued over 1,000 USD)
• Subscription to Oliva, Mental Health App
• Learning and development budget per year (1,000 USD)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed