Director, Marketing (503A Experience)

Biote•Irving, TX

2d•Remote

About The Position

Biote Medical is the world leader in hormone optimization and we are adding to our team! We partner with providers to take a complete approach to healthier aging through patient-specific bioidentical hormone replacement therapy and the only nutraceutical line created specifically to support hormone health. We are seeking an experienced Director, Marketing to join our team. This is an in-office position in Irving, TX. We are open to someone working remotely, as well. Position and Scope: The Director, Marketing (BioteRx) will lead our nationwide marketing strategy of the BioteRx platform, and 503A/503B offerings, direct to in-network clinics while driving provider messaging and engagement, product pricing and evaluation focused on sustained revenue growth. This leadership role combines planning, development, and business expansion – fostering relationships with field sales, clinics, and health systems to position the platform and current 503A/503B pharmacy offerings as a trusted national partner in customized health and wellness solutions.

Requirements

Bachelor’s degree required; MBA or advanced business/healthcare degree is preferred
Minimum of 5 years of leadership experience in pharmacy operations, healthcare, or regulated manufacturing environment
Previous experience with 503A/503B compound pharmacy operations/marketing is required
Proven track record in B2B outreach campaigns
Strong analytical and reporting skills, with the ability to communicate results clearly
Communicate effectively, both verbally and in writing, to engage with all levels of the organization
Ability to manage multiple projects at once, set priorities, meet deadlines, and allocate resources effectively.

Responsibilities

Own the design, launch, and management of national marketing efforts of the BioteRx platform, establishing relationships with stakeholders across markets to support and balance marketing plans and market execution.
Collaborate with the Business Development team to create and execute marketing plans to achieve growth and effectively market 503A/503B platform and products.
Identify PR opportunities and collaborate with Chief Marketing Officer on strategy and execution.
Lead content development for the BioteRx platform aligning with sales and revenue goals.
Evaluate the effectiveness of marketing efforts, platform/product utilization, and provide feedback to drive product development based on customer needs.
Responsible for communicating product/platform developments, rollout/implementation timelines, and changes to the field sales team and customers.
Maintain accurate pricing portfolio of product offerings and coordinate prospective discounting with the Business Development team.
Serve as a liaison to customers to provide feedback of platform enhancements and escalate technical issues to the IT team for resolution and platform development.
Work closely with the Supply Chain team to assess product inventories and provide data to drive applicable forecasting models.
Track key metrics through dashboard analysis and translate marketing data into actionable insights for leadership decision-making.
Perform other related duties, as assigned.