Director, Brand Marketing, Retail & Experience

The Gap • Folsom, CA

10d • Onsite

About The Position

Old Navy is seeking a strategic and results-driven Marketing Director of Omni Brand Experience to lead the brand's physical expression across our extensive retail footprint. This highly visible leadership role will oversee the creation and implementation of a cohesive, omnichannel brand identity, ensuring a seamless and engaging customer journey from our 1,200+ stores to our website and app. Ideal candidate has a deep understanding of multi-channel retail marketing and a passion for bridging the gap between physical and digital spaces to build brand loyalty and drive sales. This role requires a creative visionary with a tactical mindset, capable of translating brand strategies into impactful, on-the-ground execution. Position reports to the Vice President, Brand Marketing and is based out of the Gap Inc. HQ located in San Francisco, CA.

Requirements

• 15+ years of experience in brand marketing, with a minimum of 5 years focused on retail, trade marketing, or visual marketing, preferably within the fashion or consumer retail industry.
• Deep understanding of women’s consumer behaviors and cultural trends.
• Proven track record of success in leading multi-channel campaigns that drive brand awareness, customer engagement, and sales growth.
• Deep understanding of retail dynamics and the ability to translate brand strategies into impactful, on-the-ground experiences.
• Strong leadership skills with the ability to influence and collaborate effectively with diverse cross-functional teams, from creative and digital to store operations and sales.
• Highly analytical and data-driven, with experience developing performance dashboards and optimizing investments based on insights.
• Excellent project management skills and the ability to execute complex initiatives with multiple stakeholders.
• Exceptional communication and presentation skills, with the ability to clearly articulate a vision to senior leadership.
• Experience with budget management and vendor partnerships.
• Bachelor’s degree in marketing, Business, or a related field.

Responsibilities

• Lead Retail Brand Strategy: Develop and execute comprehensive retail marketing strategies that align with Old Navy's overall brand vision, seasonal priorities, and business goals. This includes driving store signage, key front of store marketing, opening and remodel strategies and more.
• Ensure Omnichannel Consistency: Act as the primary liaison between retail marketing and the broader Integrated Marketing, eCommerce, and Creative teams to ensure the brand experience is seamless and consistent across all touchpoints, from in-store visual merchandising to digital campaigns.
• Oversee In-Store Experience: Manage the overall marketing expression within our fleet of 1,200+ stores, including window displays, in-store signage, promotional messaging, and brand activations in partnership with creative, visual merchandising and store operations.
• Drive Localized Marketing: Lead the development and implementation of localized marketing strategies and community engagement programs to increase store traffic and customer acquisition in specific markets. Support new store openings and store remodel marketing initiatives.
• Deliver Seamless Shopper Experience: Work in partnership with Online experience, Brand Marketing, Visual Marketing and Store Ops to ensure consistent and holistic messaging across all customer touchpoints, enhanced to drive connection, inspiration, and conversion.
• Analyze Performance and ROI: Monitor and analyze key performance indicators (KPIs) for all retail marketing initiatives, using data and insights to optimize strategies and investments for maximum impact.
• Manage Budget and Vendors: Oversee the retail marketing budget, ensuring strategic allocation of resources. Manage relationships with external vendors and creative agencies and partners.
• Lead and Inspire a Team: Manage, mentor, and develop a team of two retail marketing professionals, fostering a culture of creativity, collaboration, and accountability.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees