Director, Marketing

Akebia Therapeutics•Cambridge, MA

12d•Hybrid

About The Position

Akebia is seeking an experienced, mission-oriented and collaborate Director, Marketing to play a pivotal role in driving adoption and sustained growth of Vafseo. This position will be responsible for developing and executing the US brand strategy for HCPs, patients and payer/population health decision makers for Vafseo (vadadustat). This individual is accountable for translating brand strategy into highly impactful execution across HCP and consumer channels including personal promotion, non-personal promotion and peer-to-peer engagement. The role requires a strategic thinker who is also highly execution-oriented and can operate in a fast-moving organization where adaptability, strong communication, and cross-functional leadership are critical to success. This individual will partner closely with Sales, Market Access, Commercial Operations, Medical, Legal and Regulatory teams to ensure strategic execution and performance. This role reports to the Vice President, Marketing and will manage a team of three individuals.

Requirements

Bachelor's Degree required, MBA is a plus
Minimum of 10 years in the pharmaceutical or biotech industry and 8+ years of proven experience in brand marketing
People management experience

Nice To Haves

Experience in nephrology is a plus
Experience in developing and executing personal, non-personal and peer-to-peer marketing
Proven ability to influence without authority and partner with cross-functional teams in the development and delivery of brand strategic imperatives
Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
Strong written and presentation skills
Ability to travel up to 20% to attend sales meetings, customer visits and relevant medical congresses within the U.S.

Responsibilities

Lead development of overall Vafseo brand strategy and message
Manage day-to-day brand operations, ensuring timely execution of campaigns and materials across integrated promotional programs (personal promotion, non-personal promotion, peer-to-peer programs and Key Medical Expert engagement)
Partner with Commercial Analytics to generate customer and performance insights and lead the translation of those insights and field feedback into clear strategic priorities and actionable marketing programs
Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, Legal and Compliance to deliver high-quality, compliant promotional and educational content
Effectively lead agencies to achieve high quality deliverables within time and budget scopes
Champion strategic project initiatives to drive future brand growth and operational efficiencies, including AI-enabled solutions
Define KPIs to measure marketing performance, ROI, brand impact and contribution to prescription growth; regularly report outcomes and optimization recommendations to leadership.
Manage budget to corporate targets
Contribute to a collaborative, mission-driven culture focused on delivering meaningful outcomes for patients
Effectively build, lead, coach and manage teams supporting achievement of business objectives and employee development