Director, Marketing

Nexxen•New York, NY

34d•$140,000 - $180,000•Hybrid

About The Position

Flexible advertising, unified by data. Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Data Platform at its core. With a global footprint, you can be part of a team that is transforming advertising through our creative, flexible and unified solutions. Employees hustle, commit and dedicate themselves to pillars that make up the Nexxen Way – the 3Cs - Customer Centric, Curious Mindset, Collaborative with No Ego. We're looking for a Director, Marketing to join our Marketing & Communications team in New York City. Our team follows a hybrid schedule working in-office three days a week and remotely for the rest. Reporting to the VP of Marketing & Communications, this role is responsible for global demand generation and awareness across Nexxen’s digital ecosystem and flagship education program Nexxen U. This role connects performance marketing, content, and education to drive measurable business impact. The Director, Marketing will oversee acquisition across key channels such as search, O&O, and paid media, while ensuring Nexxen’s educational and thought leadership content—particularly video—is effectively written, produced, distributed, optimized, and translated into business outcomes. As a people leader, this individual will manage and mentor a Digital Marketing Manager and Senior Production Manager, partnering closely with the GTM team, communications, creative, and experiential teams to align strategy, execution, and measurement. The ideal candidate brings deep expertise in digital demand generation, a strong understanding of how content and education fuel growth, and a track record of building high-performing teams.

Requirements

10+ years in growth or performance marketing, preferably in B2B, ad tech, media, or SaaS
Proven track record of building and executing global growth and demand generation with measurable pipeline impact
Deep expertise in SEM, SEO, conversion rate optimization, and marketing analytics
Strong understanding of website architecture, UX, and experimentation best practices
Experience leveraging content marketing and thought leadership to drive demand
Ability to shape program visions, roadmaps, and success metrics tied to business outcomes
Highly analytical mindset with the ability to translate data into action
Experience integrating content programs into demand generation strategies
Fluency in marketing tech stacks (e.g., Hubspot, Salesforce, Google Analytics, Monday.com, SEMrush, etc.)
Excellent creative and storyteller instincts
Collaborative leader who can work cross-functionally with communications, sales, product marketing, creative, and experiential teams
Demonstrated success leading and developing high-performing marketing teams

Responsibilities

Own and evolve Nexxen’s global growth strategy across digital acquisition, support for GTM initiatives, and our education program, Nexxen U
Drive pipeline and engagement by integrating performance marketing with educational and content programs
Establish clear targets for lead generation, program adoption, and conversion, and optimize initiatives to achieve them
Lead SEM and SEO strategy, including campaign architecture, keyword expansion, and performance optimization
Oversee the website as a primary growth engine, including conversion rate optimization, landing page strategy, and experimentation
Oversee paid media campaigns, inclusive of messaging and partnering with creative team on design
Use analytics and data to identify opportunities to improve engagement and conversion
Define the growth strategy and long-term vision for Nexxen U as a core driver of demand generation and thought leadership that ladders up to Nexxen’s positioning
Partner with the Sr. Production Manager to shape course and short-form content, formats, and release roadmap based on business goals
Ensure the program’s content and curriculum align with market needs and brand positioning
Own performance outcomes for Nexxen U, including enrollment, engagement, and contribution to pipeline
Lead, mentor, and provide strategic guidance to the digital marketing and content team
Foster a positive culture of accountability, experimentation, and continuous improvement
Partner closely with GTM, comms, creative, and commercial to align strategy, campaigns, and measurement