Director, Marketing

Mutual Group

5h • Remote

About The Position

We’re seeking a hands-on Director to lead demand generation and marketing operations while managing a high-impact team. You will build, optimize, and scale our digital lead engine, owning our CRM and its integration with our workflows to create a clean path from first touch to sales engagement. This role blends leadership and execution: set strategy and standards, coach the Marketing team, and partner closely with Sales and Technology. Success looks like consistent growth in qualified pipeline, clear visibility into performance, and a well-run marketing process.

Requirements

• 7+ years in demand generation or marketing operations.
• 2+ years leading or mentoring marketing team members.
• Deep, hands-on experience with HubSpot Marketing Hub.
• Proven record integrating HubSpot with customer platforms (Zoho or Salesforce).
• Bachelor’s degree in marketing, business, or related field; or equivalent experience.
• Strong customer relationship management foundations; Zoho familiarity.
• Content leadership: strategy, calendar, production, and governance.
• Skilled in funnel analytics, dashboarding, and optimization.
• Practical attribution and link tracking parameter standards.
• Process design, documentation, and cross-functional leadership.
• Technical troubleshooting and integration problem-solving.

Nice To Haves

• Financial services, wealth management, or financial technology experience.
• HubSpot certifications; experience with Google and LinkedIn ad tracking.

Responsibilities

• Lead Communications and Design; set goals and operating rhythms.
• Hire, coach, and develop a high-performing marketing team.
• Define campaign standards, editorial governance, and review workflows.
• Own HubSpot–Zoho integration; ensure reliable, accurate lead flow.
• Define marketing- and sales-qualified lead criteria; design scoring and routing.
• Launch scalable landing pages, forms, tracking, and processes.
• Build content strategy and quarterly editorial calendar.
• Produce lead magnets, blogs, articles, press releases, and guides.
• Implement distribution, gating, repurposing, and search best practices.
• Build dashboards for volume, conversion, and cost per lead.
• Establish attribution and campaign link tracking standards.
• Run test-and-learn plans; present insights and next steps.
• Partner with Technology and Data to maintain integrations.
• Align fields, statuses, and workflows for clean lead flow.
• Monitor performance; resolve issues and coordinate website updates.
• Build automated nurture journeys across the buyer lifecycle.
• Create alerts, handoffs, and playbooks that improve conversion.
• Align content to sales stages; collect feedback to refine.

Benefits

• Competitive pay, performance-based bonus, comprehensive benefits (medical, 401(k) match, generous PTO, wellness).
• Ongoing learning and growth opportunities in a supportive environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Director