Director - Marketing

InMobi•New York, NY

3h•Onsite

About The Position

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact. Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide. At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. The Director - Marketing will lead the end-to-end B2B marketing strategy for InMobi Advertising, owning the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets. This role partners closely with the VP, Global Enterprise Marketing to translate the high-level brand vision into a cohesive, multi-channel marketing strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem. This role is accountable for delivering strong MQL generation, demand acceleration, and incremental revenue growth.

Requirements

10–15 years of B2B or enterprise marketing experience.
Must have deep AdTech experience, with strong understanding of the programmatic ecosystem (DSPs, SSPs, measurement, data, identity, privacy landscape).
Strong experience in multi-channel B2B marketing, including brand, content, demand generation, social, and events.
Demonstrated success in driving MQLs and measurable pipeline impact.
Proven ability to work cross-functionally with senior leadership and GTM teams.

Nice To Haves

Experience marketing to enterprise advertisers, agencies, and programmatic buyers.
Strong storytelling and narrative development capabilities.
Ability to manage multiple stakeholders across regions and functions.
Data-driven mindset with understanding of attribution, analytics, and funnel performance.
Strong project management and vendor management skills.

Responsibilities

Develop and execute the comprehensive B2B marketing strategy for InMobi Advertising across US and EMEA.
Translate global brand vision into actionable marketing plans that drive awareness, excitement, and demand.
Partner with cross-functional teams including Product Marketing, Sales, Regional GTM, and PR/Comms.
Lead enterprise brand strategy, messaging, narrative development, and global positioning for InMobi Advertising.
Oversee content marketing including thought leadership, case studies, solution narratives, whitepapers, newsletters, and video content.
Build multi-channel campaigns across paid, owned, and earned channels to generate high-quality MQLs.
Drive paid advertising initiatives (search, social, digital) to create pipeline and fuel revenue.
Improve funnel efficiency through segmentation, targeting, and campaign optimization.
Own the global events strategy including industry events, custom CXO programs, webinars, and partner activations.
Design and execute organic and paid social strategies that build brand authority.
Identify and manage sponsorships, partnerships, and co-marketing opportunities that amplify reach and influence.
Develop sales tools, pitch materials, narratives, and proof points to accelerate pipeline conversion.
Partner with global and regional sales teams to improve MQL-to-SQL and SQL-to-opportunity conversion.

Benefits

Opportunity to have an immediate impact on the company and our products.
Work will be mission critical for InMobi and critical for optimizing tech operations.
Working with highly capable and ambitious peer groups.
Daily meals.
Gym and yoga classes.
Cutting-edge training and tools.
Cocktails at drink cart Thursdays.
Fun at work on Funky Fridays.
Ability to bring kids and pets to work.
Nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.
Committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.