Director, Marketing - Cybersecurity (GLI Secure) - NJ

The GLI Group•Lakewood Township, NJ

23h•$110,000 - $150,000•Onsite

About The Position

GLI is seeking an experienced Director of Marketing for our GLI Secure division to drive brand awareness and revenue growth of our Cybersecurity/Information Security Services (ISS) services. Gaming Laboratories International (GLI) has been the global leader in the testing and certification of gambling devices and systems since 1989. Now, we are leveraging that expertise to deliver world-class cybersecurity solutions. Our ISS division, GLI Secure, helps organizations protect their data, ensure compliance, and build resilience against evolving threats. This includes a portfolio of cybersecurity solutions, including penetration testing, security audits, and risk assessments.

Requirements

8 + years of progressive experience in marketing new business development/market diversification is required.
4 + years of experience in marketing cybersecurity, information security, or highly technical B2B services.
Strong understanding of cyber risk, security testing methodologies, and regulatory compliance frameworks.
Experience leading marketing research initiatives and translating insights into strategy.
Proficiency in Microsoft Office (Word, Excel, PowerPoint) is required.
Excellent communication and presentation skills.
Demonstrated professionalism, including while working under pressure.
Ability to handle multiple projects under tight deadlines, while maintaining a realistic balance among priorities.
High degree of attention to quality, details, and correctness.
Ability to read, write, speak, understand, and communicate in English sufficiently to perform the duties of this position.

Nice To Haves

Background working in regulated industries.
Experience supporting global organizations.
Bachelor’s degree in business, marketing, or a related field.
HubSpot and CRM experience is a plus.

Responsibilities

Develop and execute a marketing strategy aligned with business objectives, including identifying market opportunities, customer segments, and competitive positioning.
Lead ongoing market research efforts to assess industry trends and the competitive landscape and translate this research into actionable insights for sales strategies and decision-making.
Create high-quality whitepapers, blogs, case studies, and industry reports that clearly articulate our value proposition across different verticals.
Collaborate with various departments, including sales and delivery teams, to understand business drivers and adapt marketing solutions to meet corporate growth objectives.
Execute strategic marketing campaigns through multi-channel platforms that drive lead generation and brand awareness.
Ensure consistent positioning and messaging of GLI Secure across all channels, elevating the brand as a trusted cybersecurity and compliance partner.
Represent the Company at industry events, conferences, and with strategic partners.
Define and report on marketing performance metrics, including campaign ROI, conversion rates, and sales outcomes in partnership with the sales team.
Use CRM, marketing automation, and campaign performance data to evaluate marketing ROI to connect marketing activity to sales results.
Develop, manage, and monitor marketing budgets, ensuring responsible allocation of resources across campaigns, events, content, and strategic initiatives.
Manage external marketing agencies and vendor partners to ensure deliverables, timelines, and brand standards are met.
Other duties as assigned.