Director, Marketing TPIP

Insmed Incorporated
$177,000 - $242,000Remote

About The Position

At Insmed, every moment and every patient counts — and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you’ll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person’s contributions to meaningful progress. That commitment has earned us recognition as Science magazine’s No. 1 Top Employer for five consecutive years, certification as a Great Place to Work® in the U.S., and a place on The Sunday Times Best Places to Work list in the UK. For patients, for each other, and for the future of science, we’re in. Are you? About the Role: We’re looking for a Director, Marketing – TPIP Pulmonary Vascular & Fibrotic Lung Diseases on the Commercial Management team to help us expand what’s possible for patients with serious diseases. Reporting to the Global Commercial Lead TPIP, you’ll will lead U.S. professional marketing strategy and execution for TPIP across the following indications under investigation: · Pulmonary Arterial Hypertension (PAH) · Pulmonary Hypertension associated with Interstitial Lung Disease (PH-ILD) · Idiopathic Pulmonary Fibrosis (IPF) · Progressive Pulmonary Fibrosis (PPF)

Requirements

  • You have a bachelors along with 8-10+ years of experience in Pharmaceutical/Biotech Commercial roles.
  • 5+ years of experience in US Marketing (HCP and/or Payer Marketing).
  • Strong strategic thinking with ability to translate global strategy into U.S. execution.
  • Proven ability to develop and implement omnichannel marketing strategies delivering measurable commercial results.
  • Experience leading cross-functional initiatives in complex, matrixed environments.
  • Strong analytical skills and comfort using data to inform decision-making.
  • Experience navigating promotional review and regulatory processes.
  • Strong executive presence with exceptional communication skills.
  • Ability to influence without authority and drive alignment across functions.
  • Authentic commitment to patients living with serious or rare diseases.

Nice To Haves

  • MBA or advanced degree preferred
  • Demonstrated U.S. product launch experience preferred.
  • Experience in pulmonary, respiratory, cardiopulmonary, rare disease, or specialty markets strongly preferred.

Responsibilities

  • Developing and executing U.S. marketing strategies that drive launch readiness, HCP engagement, and long-term brand growth across the Pulmonary Vascular & Fibrotic Lung Disease portfolio
  • Develop and execute the U.S. professional marketing strategy for TPIP across PAH, PH-ILD, IPF, and PPF.
  • Lead positioning, messaging, and value proposition development tailored to pulmonologists, ILD specialists, cardiologists, and specialty community providers.
  • Translate global brand strategy into U.S.-specific launch plans and tactical execution.
  • Build omnichannel campaign strategies to support disease awareness and product differentiation across multiple indications.
  • Execute congress engagement plans for major medical conferences
  • Support lifecycle planning and future indication expansion strategy.
  • Lead U.S. HCP launch readiness planning across Pulmonary Vascular & Fibrotic Lung Diseases.
  • Develop tactical plans, KPIs, and execution roadmaps in partnership with Commercial Operations and Sales Leadership.
  • Partner with Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Commercial Operations, and Supply Chain to ensure aligned and compliant execution.
  • Collaborate with Global Marketing colleagues (EU/Japan) to ensure strategic alignment while adapting to U.S. market dynamics.
  • Monitor competitive dynamics, payer landscape shifts, and treatment paradigm evolution across PAH, PH-ILD, IPF, and PPF.
  • Contribute to building and mentoring a strong marketing team environment.
  • May manage direct reports and/or agency partners as portfolio expands.

Benefits

  • Comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP)
  • Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration
  • 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance
  • Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities
  • Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back
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