Director, Marketing Strategy - Center Core and Gifting

Macy's•New York, NY

About The Position

The Director, Marketing Strategy will be a strategic leader responsible for defining how Macy’s brings its Fashion and RTW businesses to life across the customer journey. This role will translate business priorities, customer insights, merchandise strategies and cultural trends into compelling, connected marketing strategies that drive relevance, discovery and sales. As a key partner to Fashion and RTW Merchandising, the Director will establish a clear seasonal and annual marketing vision, identify the biggest opportunities to drive category growth, and orchestrate how storytelling, promotional events, content, media, digital, CRM, stores and experiences work together. This leader will help evolve Macy’s from a promotion-led approach to a more fashion-authoritative, discovery-driven destination, making Macy’s a place customers turn to for what's new, what's trending and how to wear it.

Requirements

Marketing Strategy Development – Expertise in developing enterprise, divisional, or category-level marketing strategies that align business priorities, customer insights, merchandising objectives, and growth opportunities.
Fashion & Retail Acumen – Deep understanding of fashion, ready-to-wear, merchandising, consumer behavior, and retail market dynamics to identify opportunities that drive relevance and growth.
Strategic Storytelling & Narrative Development – Ability to translate complex business objectives, customer insights, and market trends into clear, compelling strategic narratives that inspire action and alignment.
Integrated Marketing Leadership – Proven capability to develop cohesive strategies across media, digital, CRM, social, content, stores, PR, partnerships, and experiential channels to achieve business goals.
Executive Influence & Stakeholder Management – Strong executive presence with the ability to build alignment, influence senior leaders, and drive collaboration across diverse cross-functional teams.
Analytical & Data-Driven Decision Making – Skilled at leveraging business performance data, customer insights, and market intelligence to evaluate opportunities, inform strategy, and guide investment decisions.
Consumer & Cultural Insight – Strong awareness of emerging fashion trends, cultural influences, competitive dynamics, and evolving customer preferences to shape relevant marketing strategies.
Executive Communication & Presentation – Exceptional ability to communicate complex ideas through persuasive presentations, strategic recommendations, business cases, and executive-level storytelling.
Strategic Agility & Operational Execution – Balances long-term strategic thinking with disciplined execution, prioritization, and a bias toward action to deliver measurable business outcomes.
Leadership & Team Development – Demonstrated success building, coaching, and developing high-performing teams while fostering collaboration, accountability, innovation, and strategic thinking.
Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
10-plus years of experience in marketing strategy, brand marketing, retail marketing, fashion marketing or a related discipline.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
Able to work a flexible schedule based on department and company needs.

Responsibilities

Set the Fashion & RTW Marketing Strategy: Develop the annual and seasonal marketing strategy for Fashion & RTW, establishing clear business objectives, customer priorities, strategic territories and measures of success.
Translate merchandising strategies, customer insights, market trends and competitive intelligence into actionable marketing opportunities.
Identify the biggest opportunities to drive traffic, engagement, conversion and category growth across Fashion & RTW.
Establish clear strategic priorities and ensure the organization is focused on the moments and stories that matter most.
Build Macy’s authority as a destination for fashion discovery, trends and style inspiration.
Lead Seasonal & Campaign Strategy: Own the development of integrated seasonal strategies and campaign briefs across Fashion & RTW.
Connect major fashion moments, promotional events, content and experiences into a cohesive customer journey.
Define the role of each marketing channel—including media, creative, social, digital, CRM, stores, PR and partnerships—to ensure messaging and investment work together.
Partner with teams to optimize plans throughout the season based on business performance, customer response and emerging opportunities.
Partner Across the Organization: Serve as the marketing strategy partner to Fashion & RTW Merchandising leadership.
Build strong relationships across Creative, Media, Site Merchandising, CRM, Stores, Digital, PR, Social and other marketing functions to drive integrated execution.
Influence cross-functional partners without direct authority and create alignment around strategic priorities.
Represent Fashion & RTW in enterprise-wide planning and identify opportunities to connect fashion with broader Macy’s moments and initiatives.
Turn Insights & Data into Action: Leverage customer, category, competitive and cultural insights to inform strategic decisions.
Use performance data to evaluate the effectiveness of marketing strategies and identify opportunities for optimization.
Establish clear KPIs and measurement frameworks tied to business outcomes.
Continuously identify new customer behaviors, trends and cultural moments that can create competitive advantage for Macy’s Fashion business.
Build the Future of Fashion Marketing: Challenge traditional ways of marketing Fashion & RTW and identify new approaches to drive discovery, relevance and conversion.
Develop signature editorial franchises, fashion guides, trend stories and experiences that can build sustained customer engagement.
Identify opportunities to leverage AI, personalization and emerging platforms to create more relevant fashion discovery experiences.
Bring an external perspective to Macy’s by staying closely connected to fashion, culture, competitors and evolving customer expectations.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement