Director, Marketing & Strategy - East, South & National Accounts

Aramark Corp.•Philadelphia, PA

49d•Remote

About The Position

ARAMARK REFRESHMENTS delivers inspired break experiences to business and industry clients at more than 80,000 locations in North America. Providing innovative solutions that create connections among employees and guests is our passion. From coffee, tea, cold brew, curated snacks, and fresh food options to customizable convenience through vending and micromarket solutions tailored to meet the unique needs of each client, we offer a full complement of breakroom essentials. Our team of experts reimagines unique spaces where everyone can recharge and enjoy a true sense of community. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter. Reporting to the Vice President of Innovation & CX, the Director of Marketing and Strategy helps to define and elevate the Refreshments brand in the market. They are responsible for leveraging insights, food service operational knowledge, and client understanding to deliver innovative marketing strategies to enhance customer experiences and achieve growth objectives. Working closely with the RVPs, VPOs and National Account Managers, the Director serves as a critical liaison between Marketing and Operations, ensuring alignment with client needs and Aramark's strategic goals.

Requirements

Minimum of 10 years of experience in marketing management positions with demonstrated success, preferably in hospitality industry - specifically restaurant and/or food service industry. Specific experiences should include:
Experience hiring, managing and growing a team
Experience developing marketing strategies to improve retention and growth
Experience working on and collaborating with cross-functional teams
Proven experience in product innovation, merchandising, and consumer engagement strategies.
Requires a bachelor's degree or equivalent experience
Up to 60% travel may be expected for client and team interactions.
Strong strategic, analytical, and decision-making skills, with proven program execution capabilities.
Ability to work effectively in a team-based environment within a heavily matrixed organization.
Excellent communication skills, including verbal, written, presentation, and influencing, with the ability to connect with diverse stakeholders.
Strong organizational and project management skills.
Proficient in Microsoft Office (Word, Excel, PowerPoint).
Creative and flexible in attitude and style, able to adapt to new situations in a dynamic environment.
A self-starter who is confident, self-motivated, and able to work effectively with minimal supervision.
This role is remote, but prefer candidates be located near a major market center.
New York/New Jersey, Philadelphia, Baltimore/Washington DC, Boston, Dallas

Responsibilities

Develops and implements comprehensive marketing strategies that align with Aramark's objectives and client needs.
Lead and develop a high performing team of Regional Marketing Managers and Field Customer Experience Specialists to drive retention and base business growth across the region.
Oversees any strategic marketing needs for any National Accounts and key clients, enhancing visibility and engagement.
Collaborate with WXG Marketing, Convenience Retail and OpX teams to launch new offerings or seasonal activations
Collaborate across the line of business to ensure seamless execution of marketing programs across client locations.
Supports collateral, presentations, and proposal templates that effectively communicate Aramark's value proposition.
Deploys consumer engagement tools and marketing programs at customer locations to enhance client satisfaction.
Participates as a subject matter expert in key presentations and client meetings, including quarterly and annual business reviews.
Travels across region as needed to ensure the implementation of standards and marketing strategies.
Directs the development of annual strategic regional marketing plans and ensures adherence to marketing calendars and deliverables.
Ensure timely and budget-conscious delivery of key marketing projects. Monitor tools such as Monday.com to maintain workflow efficiency

Benefits

Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources.
Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage.
Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.
For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation.

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