Director, Marketing Strategy - Radical Early Action
About The Position
Shape the future of early detection by transforming enterprise strategy into measurable action that reaches millions of people. The Director, Marketing Strategy - Radical Early Action will lead the translation of enterprise screening strategy into scalable, connected playbooks across Relax, Your Attention Please (YAP), NFL partnerships, and future therapeutic-area expansion. The role will integrate strategy, activation, measurement, and cross-functional governance to drive measurable health action, protect attribution, and enable consistent execution across markets and partners. This position will be based in either East Hanover, NJ or the NYC office and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require up to 25% travel as defined by the business (domestic and/or international).
Requirements
- Bachelor’s degree in a related field is required
- At least 8 years of experience in commercial Marketing with multi-functional experience in the pharmaceutical or healthcare industry preferred
- Proven experience leading enterprise marketing strategy, health-action or screening initiatives, partnership platforms, or integrated campaigns in a complex organization.
- Ability to translate strategy into scalable operating models, briefs, playbooks, activation plans, and measurable outcomes.
- Strong cross-functional leadership skills, with experience aligning marketing, analytics, advocacy, medical, legal, content review, media, communications, operations, and market teams.
- Strong analytical orientation and experience using performance data, dashboards, market insights, and test-and-learn approaches to optimize programs.
- Experience leading integrated agency teams, complex workstreams, scopes, budgets, and executive-level updates.
- Executive presence, sound judgment, and the ability to influence without direct authority across senior stakeholders and external partners.
- Understanding of consumer journeys, behavior-change principles, omnichannel marketing, and partnership ecosystems.
Nice To Haves
- Master of Science and/or MBA preferred
- Experience in disease state education
- MBA or Master of Science degree preferred
Responsibilities
- Set and operationalize the Radical Early Action and screening strategy, connecting Relax, YAP, NFL, team, and Hall of Fame efforts through a common enterprise model.
- Translate strategy into reusable playbooks, briefs, ecosystem plans, and market-ready activation guidance that can scale across therapeutic areas and partnerships.
- Integrate Relax, YAP, and NFL screening efforts to deliver a cohesive consumer experience and coordinated health-action journey across touchpoints.
- Define outcomes and endpoints with analytics partners; use screening data, dashboards, market diagnostics, and test-and-learn plans to improve performance and support executive reporting.
- Coordinate agency, advocacy, analytics, medical, legal, content review, media, operations, market access, communications, and therapeutic-area teams to enable aligned and timely delivery.
- Identify opportunities to extend screening platforms into additional therapeutic areas, markets, and enterprise partnership ecosystems while maintaining strategic consistency.
- Lead integrated agency workstreams, scopes, milestones, and deliverables; ensure strategy is translated into high-quality execution.
- Establish operating discipline, clarify ownership, surface decisions and risks, and provide leadership updates across the screening portfolio.
- Build strong relationships with external partners and internal stakeholders, align priorities, and resolve issues that could affect readiness or execution.
- Manage resources and budgets responsibly and partner with legal, medical, and review teams to ensure activities meet company and industry requirements.
Benefits
- health, life and disability benefits
- a 401(k) with company contribution and match
- a variety of other benefits
- a generous time off package including vacation, personal days, holidays and other leaves
- performance-based cash incentive
- eligibility to be considered for annual equity awards
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What This Job Offers
Job Type
Full-time
Career Level
Director
