Director Marketing Strategy, Fundraising and Development

Stand Together • Arlington, VA

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About The Position

Stand Together is a philanthropic community that helps America’s boldest changemakers tackle the root causes of our country’s biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.

As Director of Marketing Strategy for Grassroots Fundraising & Development, you will play a key leadership role within Stand Together’s Marketing Strategy Team. Reporting to the Managing Director of Marketing Strategy for Fundraising and Development, you will drive strategic marketing efforts that deepen donor engagement, acquisition of ideal donor partners and help develop donor leadership.

You will lead the development and execution of integrated marketing plans that fuel grassroots donor acquisition, retention, and advocacy. Your success will depend on your ability to collaborate across the Stand Together community, including the political, editorial, project management and other cross functional teams to translate insights into compelling campaigns that move donors from awareness to engagement to sustained support. You will also identify and act on timely moments that elevate our message, demonstrate impact, and strengthen relationships with current and prospective donors.

As a senior leader on the team, you will serve as the primary marketing strategist for grassroots fundraising initiatives, driving execution while aligning stakeholders and capabilities across MarComms to deliver cohesive, multi-channel engagement journeys.

Requirements

• 10+ years of professional experience in B2B marketing or fundraising marketing, with progressive leadership growth and a track record of exceptional performance; nonprofit or advocacy experience preferred.
• Demonstrated success translating high-level organizational objectives into integrated grassroots marketing strategies with clear goals, KPIs, and measurable outcomes.
• Experience developing and executing multi-channel campaigns that drive donor acquisition, retention, and recurring giving.
• Proven ability to collaborate across complex, matrixed organizations and influence without direct authority.
• Strong relationship-building skills with internal teams, agency partners, and senior stakeholders.
• Experience contributing to high-performance teams that value inclusion, accountability, and principled leadership.
• Operational mindset with the ability to build scalable processes that enhance execution, improve campaign effectiveness, and increase grassroots fundraising impact.

Responsibilities

• Strategic Planning & Grassroots Growth
• Develop and drive integrated, multi-channel marketing strategies that expand grassroots donor acquisition, donor engagment, and partner leadership.
• Build engagement journeys that move donors from awareness to financial participation to advocacy.
• Identify high-potential audience segments and create targeted activation strategies.
• Leverage both qualitative insights and quantitative data to inform strategy and optimize tactics.
• Align marketing strategies to fundraising priorities and assist in prioritizing among the broader grass roots strategies.
• Campaign Development & Execution
• Lead on developing marketing briefs that align to overall marketing strategy, political objectives and fundraising goals.
• Partner cross-functionally to execute integrated campaigns across email, video, social, paid media, events, webinars, and digital platforms.
• Oversee development and optimization of grassroots fundraising collateral and enablement assets.
• Support rapid-response opportunities tied to policy moments or partnership opportunities.
• Ensure consistent messaging while allowing flexibility for authentic storytelling.
• Communication & Cross-Functional Collaboration
• Serve as the primary liaison between grassroots fundraising team and MarComms capability teams.
• Collaborate with editorial, digital, creative, and communications teams to ensure alignment and campaign excellence.
• Collaborate with project management to manage briefs, timelines, agency relationships, and performance expectations.
• Foster strong knowledge-sharing practices and feedback loops across internal teams and partners.
• Leadership & Vision
• Champion a clear grassroots marketing vision that reinforces bottom-up empowerment and community-driven change.
• Model principled leadership and strengthen a culture of innovation, accountability, and collaboration.
• Contribute to broader strategic planning initiatives within Marketing and Development.
• Reporting, Testing & Optimization
• Define KPIs aligned with grassroots fundraising and engagement goals.
• Monitor and analyze campaign performance, audience insights, and market trends to refine strategy.
• Implement experimentation frameworks (A/B testing, segmentation testing, channel optimization).
• Deliver performance reporting and insights to senior stakeholders.
• Operational Development
• Partner with Marketing and Development leadership to build and scale the grassroots fundraising marketing function.
• Identify process gaps and implement systems that improve efficiency, scalability, and cross-team collaboration.
• Develop repeatable frameworks for campaign planning, audience journeys, and performance tracking.

Benefits

• Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed