Director, Marketing - Strategic Growth Team

WSP • Washington, DC

19h

About The Position

We are seeking a dynamic leader to join WSP’s Strategic Growth Team (SGT), focused on advancing strategic growth initiatives across the Mid-Atlantic region. The Strategic Growth Team Director supports their team in all aspects of the business development process from lead identification through contract award. May also lead or provide oversight on client account teams, as well and quarterly and annual business planning in partnership with the business line leaders. Engages in national initiatives that may include new service offerings, expanded market share and market entry, advanced technology, business expansion, and best practices. Responsible for knowledge sharing, mentoring, and participating in strategic growth team trainings. Your Impact Senior leader providing support to team that leads the pursuit process working closely with pursuit teams to formulate and execute the capture plan, from the pre-positioning phase through selection Leverages WSP global expertise and varied national experience, including contributing to/facilitating technical discussions, leveraging client knowledge and partner relationships and bringing experience and ideas to local teams Provides support/guidance to the proposal development and delivery team and ensures the greatest possibility of success by supporting compliance, readability, quality and sales messaging of pursuit-related materials Provides coaching to the pursuit team on presentation phase, including storyboarding, content development and presentation coaching Engagement in regional initiatives, pursuits across the country, and WSP global expertise to bring new and innovative ideas to the local team Engagement and leadership in national initiatives that may include new service offerings, expanded market share and market entry, advanced technology, and business expansion Reviews public studies/reports/business plans/board reports to gain knowledge to help inform the strategy; developing differentiators, value propositions, and key messages Responsibilities include strategic guidance for pursuit tactical action plan and schedule of activities; developing strategies to win; supporting pursuit champions in the testing and refining of strategies and approaches; collaborating with technical staff to write/review/edit proposal content Leverages resources across the firm to support all stages of the pursuit and differentiate WSP to the client, including identifying opportunities to maximize involvement across all business lines Facilitates strategy sessions for key pursuits including assisting in the development of win strategies; developing project approaches; outlining client contact plans; creating win plan schedules of activities; SWOT analysis; developing differentiators, value propositions, and key messages Application of new technologies and innovations across the business for proposals and presentations, including creative media approaches and other types of digital tools

Requirements

• Bachelor’s degree or equivalent years of applicable of experience
• 12+ years of extensive experience in pursuit development in the engineering, construction, or service industry
• Excellent verbal and written communications, critical thinking, sales strategy development, group facilitation, and teamwork
• Possesses a strategic mindset and sound judgment and ability to develop and manage strategic capture plans
• Possesses experience-based judgment and critical thinking skills to assess the situation and diplomatically pivot teams when necessary; this could mean re-assessing the pursuit management activities/timeline to tailor a solution that maximizes/optimizes performance of the team – requiring judgment and experience to take pursuit management principles and apply them in a way that works for each unique team
• Strong leadership skills to build trust and influence others and work with all levels of management staff and work closely with business leadership in implementing strategies
• Facilitation and leadership skills to lead reviews at all levels and manage sales and business development staff in support of pursuit
• Provide training to sales and business development staff in the pursuit and presentation processes
• Exceptional personal initiative and problem-solving skills
• Proficient with Microsoft Office Suite, SharePoint, and other software programs

Nice To Haves

• Possesses institutional knowledge of WSP resources and capabilities
• Experience in alternative delivery (design-build and P3) is a plus
• Proficiency with Adobe Creative Suite

Responsibilities

• Supports their team in all aspects of the business development process from lead identification through contract award.
• May lead or provide oversight on client account teams.
• May lead quarterly and annual business planning in partnership with business line leaders.
• Engages in national initiatives that may include new service offerings, expanded market share and market entry, advanced technology, business expansion, and best practices.
• Responsible for knowledge sharing, mentoring, and participating in strategic growth team trainings.
• Provides support to the team that leads the pursuit process, working closely with pursuit teams to formulate and execute the capture plan, from the pre-positioning phase through selection.
• Leverages WSP global expertise and varied national experience, including contributing to/facilitating technical discussions, leveraging client knowledge and partner relationships and bringing experience and ideas to local teams.
• Provides support/guidance to the proposal development and delivery team and ensures the greatest possibility of success by supporting compliance, readability, quality and sales messaging of pursuit-related materials.
• Provides coaching to the pursuit team on presentation phase, including storyboarding, content development and presentation coaching.
• Engagement in regional initiatives, pursuits across the country, and WSP global expertise to bring new and innovative ideas to the local team.
• Engagement and leadership in national initiatives that may include new service offerings, expanded market share and market entry, advanced technology, and business expansion.
• Reviews public studies/reports/business plans/board reports to gain knowledge to help inform the strategy; developing differentiators, value propositions, and key messages.
• Provides strategic guidance for pursuit tactical action plan and schedule of activities.
• Develops strategies to win.
• Supports pursuit champions in the testing and refining of strategies and approaches.
• Collaborates with technical staff to write/review/edit proposal content.
• Leverages resources across the firm to support all stages of the pursuit and differentiate WSP to the client, including identifying opportunities to maximize involvement across all business lines.
• Facilitates strategy sessions for key pursuits including assisting in the development of win strategies; developing project approaches; outlining client contact plans; creating win plan schedules of activities; SWOT analysis; developing differentiators, value propositions, and key messages.
• Applies new technologies and innovations across the business for proposals and presentations, including creative media approaches and other types of digital tools.

Benefits

• coverage related to medical, dental, vision, disability, and life
• retirement savings
• paid sick leave
• paid vacation (or other personal time)
• paid parental leave
• paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings

What This Job Offers

• Job Type: Full-time
• Career Level: Director