Director Marketing &Sales Ford Credit Bank
About The Position
Ford Credit Bank is seeking a strategic and execution-focused Marketing Communications Manager to lead the development and delivery of integrated marketing initiatives for our digital banking products and services. This role will drive end-to-end marketing communications—spanning digital channels, campaigns, and customer journeys—to increase brand awareness, customer acquisition, engagement, and retention. The ideal candidate brings a strong background in deposit digital bank marketing, with a deep understanding of fintech ecosystems, digital customer behavior, and performance-driven marketing strategies.
Requirements
- Strong background in deposit digital bank marketing.
- Deep understanding of fintech ecosystems.
- Deep understanding of digital customer behavior.
- Deep understanding of performance-driven marketing strategies.
Responsibilities
- Lead the development and delivery of integrated marketing initiatives for digital banking products and services.
- Drive end-to-end marketing communications, spanning digital channels, campaigns, and customer journeys.
- Increase brand awareness, customer acquisition, engagement, and retention.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
