Director, Marketing Programs

Trulieve•Tallahassee, FL

1d•Remote

About The Position

Trulieve is seeking a highly strategic and execution-focused leader to serve as a key member of the executive leadership team and strategic advisor to the Executive Director of the Marketing Organization. This role will drive enterprise-wide initiatives, operational excellence, and cross-functional alignment across marketing, digital, IT/Tech, and business operations. The position functions as a central point of coordination for strategic priorities, executive communications, program governance, and organizational effectiveness. This role is ideal for a strategic operator who combines the discipline of a PMO leader, the influence of a senior program executive, and the business acumen of a trusted advisor to executive leadership. The ideal candidate is a proactive problem-solver with exceptional leadership, communication, and program management capabilities who can translate executive vision into actionable plans, drive accountability across teams, and ensure successful execution of high-priority initiatives. This position serves as a trusted advisor and strategic operator, influencing outcomes across the organization while leading critical programs and special projects.

Requirements

Bachelor's degree in Business Administration, Strategy, Management, or related field.
10+ years of experience in program management, strategy, operations, marketing operations, PMO leadership, or related disciplines.
Proven experience leading transformational, enterprise-wide, cross-functional initiatives and strategic programs.
Proven experience managing multimillion-dollar portfolios and budgets.
Strong executive presence with exceptional written, verbal, and presentation communication skills.
Demonstrated ability to influence stakeholders and drive alignment without direct authority.
Experience developing executive reporting, dashboards, and business reviews.
Strong analytical, organizational, and problem-solving capabilities.

Nice To Haves

Master's degree (MBA or related discipline).
Experience in marketing, digital transformation, customer experience, or business operations environments.

Responsibilities

Partner with executive leadership to develop, prioritize, and execute strategic initiatives aligned with organizational goals.
Translate business objectives into actionable roadmaps, program plans, and measurable outcomes.
Drive planning processes, quarterly business reviews, and strategic operating rhythms.
Own governance and oversight of the Marketing organization's operating budget, investment portfolio, agency spend, and strategic initiative funding recommendations.
Identify risks, dependencies, and opportunities that may impact organizational priorities.
Lead and evolve the Marketing Project Management Office (PMO), establishing governance, standards, and best practices.
Direct oversight of all Program and Project Management resources across the Marketing organization, fostering a high-performing PMO through coaching, mentorship, resource planning, and continuous improvement of project delivery capabilities.
Oversee a portfolio of marketing, digital, and enterprise initiatives to ensure alignment with strategic objectives.
Monitor program performance, resource allocation, budgets, timelines, and deliverables.
Implement portfolio reporting and performance metrics to support informed decision-making.
Drive continuous improvement in project delivery methodologies and operational processes.
Lead high-impact, cross-functional programs spanning marketing, digital, technology, operations, and business teams.
Facilitate collaboration across departments to ensure alignment, accountability, and successful execution.
Manage complex initiatives involving multiple stakeholders, competing priorities, and organizational change.
Serve as the escalation point for critical project issues and drive resolution.
Develop and deliver executive-level communications, board-ready presentations, strategic narratives, and business performance reviews for senior leadership.
Deliver and Establish PMO industry leading standards around executive-level presentations, business reviews, dashboards, program status reports, and strategic communications.
Track key performance indicators, initiative progress, and organizational priorities.
Ensure executives have timely, accurate information to support decision-making.
Establish governance frameworks for agency, consultant, and vendor relationships.
Manage vendor performance, contract compliance, service-level expectations, and business outcomes.
Partner with procurement, finance, and legal teams on vendor selection, negotiations, and renewals.
Drive accountability and value realization from external partnerships.
Optimize resource planning and allocation across strategic initiatives and operational priorities.
Assess organizational capacity, identify gaps, and recommend solutions to improve effectiveness.
Partner with executive leadership on organizational design, workforce planning, operating model development, and prioritization decisions across the Marketing organization.
Lead confidential, high-priority projects on behalf of the Executive Director and senior leadership team.
Drive initiatives requiring executive sponsorship, organizational change, or cross-functional coordination.
Serve as a trusted partner to leadership on emerging business challenges and opportunities.