Director, Marketing - Pediatric Endocrinology

Tolmar Careers•Buffalo Grove, IL

2d•Onsite

About The Position

The Director, Marketing, Pediatric Endocrinology serves as the marketing leader for Fensolvi, responsible for driving brand growth, brand strategy, patient identification, customer engagement, market access pull-through, and commercial execution within Central Precocious Puberty (CPP). This is a hands-on, player-coach leadership role within a lean and agile rare disease business. The Director is accountable for both developing strategy and personally driving execution of the highest-priority initiatives. Success requires the ability to move seamlessly from executive-level planning to tactical implementation, performance analysis, field engagement, and problem solving. The Director will lead a team of 2 marketers while partnering closely with Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Analytics, Finance, Supply Chain, and Sales Training. The position requires a strong sense of ownership, urgency, accountability, and a demonstrated ability to translate customer insights into actions that improve business performance.

Requirements

Bachelor’s degree in marketing, Business, Life Sciences, or related field.
10+ years of progressive pharmaceutical or biotechnology commercial experience.
Minimum five years of U.S. brand marketing experience with responsibility for both strategy and execution.
Rare disease, orphan drug, or highly analogous specialty-market experience, including experience with small patient populations, concentrated specialist audiences, complex patient journeys, reimbursement barriers, patient services, and/or patient identification.
Demonstrated success leading in-market brands and delivering measurable commercial results.
Demonstrated record of personally leading high-impact marketing initiatives from insight and strategy through detailed development, promotional review, launch, measurement, and optimization.
Experience managing and developing direct reports while continuing to operate as a hands-on business leader.
Experience working closely with Medical Affairs, Market Access, Regulatory, Legal, Compliance, Finance, Sales, Analytics, and external agencies.

Nice To Haves

Preferred Experience supporting buy-and-bill, specialty distribution, reimbursement, HUB, and patient services models.
Launch or growth-stage brand experience.
Pediatric endocrinology experience.
Injectable product experience.
MBA or advanced degree.

Responsibilities

Own the end-to-end U.S. brand strategy for Fensolvi, including positioning, messaging, patient identification, customer engagement, access support, and lifecycle management.
Lead annual brand planning, long-range planning, forecasting assumptions, tactical planning, and budget recommendations.
Identify growth opportunities, business risks, market shifts, and competitive threats and translate findings into actionable business plans.
Own marketing's contribution to revenue growth, market share, patient starts, patient identification, and overall business performance.
Serve as a key member of the Pediatric Endocrinology Leadership Team and contribute to broader business strategy and decision making.
Personally drive development and execution of priority marketing initiatives across HCP, caregiver, patient, digital, social, field, congress, and market access channels.
Translate strategy into clear deliverables, project plans, milestones, success measures, and execution priorities.
Maintain active involvement in campaign development, messaging, promotional materials, digital initiatives, field tools, and customer-facing programs.
Establish a disciplined operating cadence to evaluate business performance and rapidly adjust tactics based on results.
Lead commercialization efforts related to new data, publications, congress activity, competitive developments, and guideline updates.
Develop a deep understanding of the CPP patient journey, including patient identification, referral pathways, diagnosis, treatment selection, reimbursement, onboarding, and persistence.
Regularly engage with pediatric endocrinologists, key opinion leaders, caregivers, advocacy stakeholders, and field teams.
Conduct field travel, customer visits, advisory boards, and congress participation to maintain direct marketplace understanding.
Translate customer, market, competitive, and field insights into measurable actions that improve commercial effectiveness.
Partner closely with Market Access to support reimbursement, pull-through, HUB, patient support, buy-and-bill, and access optimization initiatives.
Support commercial strategies that improve time-to-therapy, patient initiation, treatment persistence, and access expansion.
Evaluate payer trends, reimbursement barriers, Medicaid opportunities, and competitive access changes to inform brand strategy.
Lead omnichannel strategy and optimization across all customer segments.
Establish KPIs and performance dashboards to monitor campaign effectiveness and return on investment.
Use analytics, customer insights, and performance data to continuously improve commercial execution.
Ensure marketing investments are focused on activities with the highest business impact.
Build strong partnerships across Sales, Medical Affairs, Market Access, Regulatory, Legal, Compliance, Finance, Analytics, and Sales Training.
Align stakeholders around key business priorities and remove barriers to execution.
Lead cross-functional brand teams and ensure coordinated delivery of critical initiatives.
Communicate brand strategy, performance updates, risks, and opportunities to senior leadership.
Manage agency and vendor relationships, budgets, deliverables, timelines, and performance expectations.
Ensure agencies supplement internal capabilities rather than own critical strategic decisions.
Hold partners accountable for quality, innovation, speed, budget compliance, and business impact.
Lead, coach, and develop a three-person marketing team, including an Assistant Product Manager and Senior Product Manager.
Create a culture of accountability, ownership, collaboration, and continuous improvement.
Develop team capabilities while maintaining direct involvement in critical business decisions and high-priority initiatives.
Establish clear goals, development plans, performance expectations, and succession planning for all direct reports.
Perform various other duties as assigned.

Benefits

Competitive and inclusive medical, dental, and vision coverage options
Flexible Spending Accounts for medical expenses and dependent care expenses
HSA through our HDHP CompleteCare reimburses you and your dependents for eligible health care expenses and premium expenses incurred under alternate group health coverage
Generous 401K match - currently match 100% of your contributions up to the first 6% of compensation and 50% from 7%-12%, but never greater than 9%
Tolmar-paid Life, LTD, and STD insurance coverages, as well as voluntary benefit options
Employee Assistance Plan, Legal Guidance, and Funeral Planning & Concierge Services
Adoption and family-planning benefits, Fertility and Family Forming Benefits
Generous paid time off, including: Vacation, sick time, and holidays
Volunteer time to participate in your community
Discretionary year-end shutdown