Director, Marketing Finance - Innovation

The Coca-Cola Company•Atlanta, GA

1d•$148,000 - $169,000•Hybrid

About The Position

The NAOU Sports portfolio, comprised of BODYARMOR and Powerade brands, represents a strategically significant business for NAOU. After the acquisition of BODYARMOR in 2021, the Sports portfolio was operated as a “connected but not integrated” business, and 2025 marked a breakthrough year for NAOU Sports, delivering reignited topline growth, margin expansion, and market share gain. Building on that momentum, in early 2026, an Advanced Hydration category was created to unlock the full power of the NAOU portfolio across premium hydration segments. As part of this shift, the Sports innovation pipeline will have to be fully integrated into NAOU Innovation processes and routines. The Finance leader will drive the integration of NAOU Sports Innovation Finance function into NAOU environment in close partnership with key business leaders in Commercial, Customer, Marketing, R&D, and Supply Chain teams. The Innovation Finance lead is the key person responsible for translating strategic growth initiatives into structured business cases with quantified financial impact and scenario analysis, facilitating efficient decision-making aligned with NAOU ABP and LRP objectives.

Requirements

Bachelor’s degree in finance, Master’s or advanced degree preferred
7+ years’ of relevant experience including FP&A, commercial finance, supply chain finance.
Cross-functional experience with a proven track record of business leadership, strong communication skills and partnering with non-finance stakeholders
Strong organizational skills, ability to coordinate inputs, requirements, and demands of numerous constituencies and stakeholders
Strong communication skills at all levels of organizations, internally and externally, and spanning multiple markets
Understanding of the Coca-Cola System Economics preferred
Must possess excellent relationship-building skills, as well as strategic leadership abilities, to influence stakeholders
Strong business analysis skills
Business Processes
Data Management
Data Modeling
Financial Analysis
Problem Solving
Project Management
Storytelling
Strategic Thinker
Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Responsibilities

Support the near and long-term innovation pipeline and resource allocation for the Sports portfolio with fact-based recommendations that enable alignment across the System.
Ensure recommendations will drive growth, share, and transactions while improving profitability.
Partner with Commercial, Customer, Marketing, and other business leaders to develop an annual and long-term innovation strategy aligned with ABP and LRP objectives.
Develop end-to-end multi-year innovation business cases, including financial modeling and scenario assessment on the System level.
Provide data-driven recommendations on the optimal business models, System value sharing, and investment needs to achieve sustainable growth.
Lead ROI evaluations for innovation-related DMI, capital investments, and other strategic investments.
Provide clear recommendations grounded in financial returns and strategic alignment, along with post-initiative performance assessments.
Conduct cost analysis and support ad-hoc investment assessments, including emerging business evaluations and sustainability initiatives.
Represent the Finance function in relevant forums (e.g., BODYARMOR Executive NPD) to ensure that financial recommendations are considered in key business decisions on innovation initiatives with a clear understanding of risks and financial implications.
Support the integration of NAOU Sports innovation reporting and project management into NAOU financial systems and processes.
Coordinate the work to establish, migrate, and stabilize innovation finance processes within the NAOU organization.
Identify and lead initiatives to increase process efficiency in NAOU Sports innovation space, e.g., project prioritization, process standardization, and automation.
Support the Marketing FP&A and Resource Allocation team with performance management and other special projects.