Director Marketing CTT

CareDx, Inc. • Brisbane, CA

6d • $250,000 - $270,000 • Hybrid

About The Position

CareDx is seeking a strategic, hands-on, and highly collaborative Director of Marketing to help establish CareDx as a leader in the Cell Therapy & Transplant (CTT) setting. This individual will play a central role in the launch of AlloHeme, CareDx’s blood-based surveillance solution for post bone marrow transplant AML and MDS patients, while also supporting commercial readiness planning for additional pipeline assets across the CTT franchise. This is a high-impact opportunity to shape the brand strategy, market development approach, launch tactics, and execution model for a new CareDx franchise. Reporting to the VP, Cell Therapy & Transplant, this individual will own the development and execution of integrated marketing plans that build awareness, belief, adoption, and pull-through for AlloHeme and future CTT offerings. The role requires a strong balance of strategic thinking and executional excellence, with the ability to translate clinical data, customer insights, and commercial priorities into clear, compelling, compliant marketing programs. The successful candidate will work closely with the CTT product lead, Sales, Medical Affairs, Marketing Operations, Events, Corporate Communications, Digital, Compliance/MLR, and external agency partners. This individual will also help ensure CareDx is positioned as a trusted partner to hematologist oncologist transplant physicians, lab directors, administrators, and other stakeholders across bone marrow transplant and cell therapy centers.

Requirements

• At least 10+ years of relevant marketing experience in diagnostics, genomics, biotech, pharma, medical device, or other regulated healthcare/life sciences environments.
• Experience developing brand strategy, launch plans, customer messaging, promotional materials, and multichannel marketing campaigns is required.
• Experience in a regulated healthcare environment is required, ideally in diagnostics, genomics, transplant medicine, hematology/oncology, or molecular testing.
• Familiarity with HIPAA, data privacy, MLR review, clinical evidence translation, and compliant promotional practices is required.
• Must be a strong peer leader, self-starter, and collaborator that works effectively across Product, Sales, Medical, and Regulatory to ensure promotional content is clinically accurate, compliant, and strategically aligned.
• Proven ability to translate complex clinical, scientific, and technical information into clear, compelling, audience-specific messaging for HCPs, lab directors, administrators, sales teams, and other stakeholders.
• Must be able to balance scientific accuracy with commercial clarity and avoid over-claiming in a highly regulated environment.
• Experience managing external agencies, vendors, creative development, media/digital programs, conference assets, and marketing budgets.
• Must be comfortable moving from strategy to execution, managing multiple workstreams simultaneously, and ensuring deliverables are completed on time and to a high standard.
• Bachelor’s degree required, preferably in Life Sciences, Molecular Biology, Clinical Science, Marketing, Business, or a related field.

Nice To Haves

• Demonstrated experience launching new products, building emerging markets, or establishing a new brand/franchise is strongly preferred.
• Experience in complex specialty markets with multiple clinical, laboratory, administrative, and financial stakeholders is highly relevant.
• The ideal candidate is comfortable creating clarity in ambiguity and developing marketing programs for products that require both clinical belief-building and operational workflow integration.
• Experience in hematologic malignancies, cell therapy, MRD, or complex laboratory services is a strong plus.
• The ideal candidate excels at turning strategy into action, driving alignment across stakeholder groups, and executing initiatives that support both revenue growth and improved patient outcomes.
• Success in this role requires the ability to effectively collaborate and thrive in a matrixed, mission-driven organization.
• MBA, MPH, MS, or other advanced degree preferred.
• Scientific or clinical background is a plus, particularly in molecular diagnostics, hematology/oncology, transplant medicine, genomics, or cell therapy.
• Entrepreneurial builder who is energized by creating a new franchise and establishing CareDx in an emerging market
• Strategic marketer who can develop the vision and also execute the details
• Strong collaborator who can work across Product, Sales, Medical Affairs, Communications, Events, Digital, and Operations
• Clinically curious and comfortable engaging with complex scientific data
• Clear communicator who can simplify technical concepts for multiple audiences
• Highly organized and accountable, with strong ownership of timelines and deliverables
• Comfortable managing agencies and driving high-quality output under tight timelines

Responsibilities

• Develop and execute the brand strategy for AlloHeme. Establish CareDx’s differentiated positioning in CTT by building on the company’s transplant leadership while addressing the unique needs of bone marrow transplant and cell therapy centers. Translate market research, competitive intelligence, KOL feedback, customer insights, and commercial priorities into clear strategic plans and compelling messages that support launch readiness, market shaping, and long-term franchise growth.
• Lead marketing planning and execution for the launch of AlloHeme, including core messaging, sales materials, digital content, conference presence, peer-to-peer education, PR/communications support, customer-facing resources, and field pull-through tools. Partner closely with cross-functional teams to ensure launch tactics are aligned with clinical data, customer needs, market access considerations, operational workflows, and CareDx brand standards.
• Develop compelling, compliant promotional strategies and materials for key stakeholder audiences, including hem/onc transplant physicians, lab directors, clinical leadership, transplant administrators, value analysis committees, and other decision makers. Lead creation of sales aids, speaker decks, email campaigns, web content, conference assets, brochures, and other print/digital resources in collaboration with digital and operational marketing.
• Drive initiatives that increase awareness of CareDx in the CTT setting and support adoption of AlloHeme as part of post-transplant monitoring workflows. Develop programs that communicate the unmet need in post-HCT AML/MDS surveillance, the value of blood-based monitoring, and the importance of standardized relapse surveillance approaches. Partner with Medical Affairs and Sales to support compliant KOL engagement, advisory boards, congress activities, and educational initiatives.
• Work closely with the CTT product lead and cross-functional partners to develop commercial readiness plans for additional pipeline assets and potential future CTT offerings. Support market assessment, product positioning, customer segmentation, target audience definition, launch sequencing, value proposition development, and early tactical planning for assets beyond AlloHeme, including future molecular testing and/or wraparound solutions as applicable.
• Serve as a key marketing partner across Product, Sales, Medical Affairs, Marketing Operations, Events, Corporate Communications, Digital, Sales Training, Customer Experience, Market Access, and Compliance. Ensure CTT marketing initiatives are coordinated across internal teams and executed with clear timelines, ownership, and accountability. Partner closely with Sales Training to ensure the field team is equipped to deliver consistent, accurate, and compelling messages.
• Manage third-party agencies, creative partners, market research vendors, and other external partners supporting CTT marketing initiatives. Provide clear strategic briefs, direction, feedback, and approvals to ensure deliverables are high quality, clinically accurate, on brand, compliant, and delivered on time. Ensure agency work is aligned to launch priorities, budget, and business objectives.
• Partner with Events and Corporate Communications to support CTT presence at key congresses and launch-related milestones. Lead conference strategy including development of key messaging for booth, product theaters, and customer engagement materials. Partner with corporate communications on earned/paid media campaigns and with medical on KOL-facing outreach. Ensure all external communications reinforce CareDx’s CTT strategy and brand positioning.
• Track marketing effectiveness using appropriate KPIs, including awareness, engagement, field utilization, lead generation, account activation, campaign performance, adoption metrics, and customer feedback. Use insights from field team, market research, customers, and cross-functional partners to refine messaging, optimize tactics, and inform future planning.
• Lead marketing materials through the MLR review process, ensuring accuracy, compliance, and timely approvals. Manage marketing budgets, purchase orders, agency scopes, and project timelines. Balance speed, quality, and compliance while maintaining discipline around priorities and resource allocation.

Benefits

• Competitive base salary and incentive compensation
• Health and welfare benefits, including a gym reimbursement program
• 401(k) savings plan match
• Employee Stock Purchase Plan
• Pre-tax commuter benefits
• Living Donor Employee Recovery Policy that allows up to 30 days of paid leave annually to a full-time employee who makes the selfless act of donating an organ or bone marrow.

What This Job Offers

• Job Type: Full-time
• Career Level: Director