Director Marketing - Community Relations - Full time
About The Position
The Marketing Director reports to the Chief Transformation Officer (CTO) and partners closely with executive leadership, medical staff, clinical leaders, and operational teams to develop and execute marketing and communications strategies that support growth, brand positioning, and patient engagement. Serving as a strategic bridge between Aspen Valley Health and the broader community, this role ensures all marketing initiatives align with AVH's mission, values, strategy, and brand standards while driving community awareness and organizational visibility. The Director fosters a collaborative, agile, and high-performing team culture through effective people leadership, including hiring, onboarding, coaching, accountability, performance management, and professional development, while also improving operational efficiency, accelerating execution, and ensuring marketing efforts are measurable, responsive, and aligned with organizational priorities.
Requirements
- Bachelor’s degree in marketing, communications, business or related field.
- Demonstrated ability to successfully manage projects, priorities, and cross-functional initiatives.
- Strong organizational, proofreading, and attention-to-detail skills.
- Strong understanding of resort, tourism, and mountain community dynamics, including community engagement, visitor populations, and regional market trends.
Nice To Haves
- Healthcare marketing or healthcare industry experience preferred.
- 10+ years of marketing, communications, public relations, or related leadership experience.
- Experience working within resort, hospitality, tourism, or destination-based communities preferred.
- Equivalent combinations of experience and education may be considered.
Responsibilities
- Develop and execute marketing and communications strategies that support growth, brand positioning, and patient engagement.
- Ensure all marketing initiatives align with AVH's mission, values, strategy, and brand standards.
- Drive community awareness and organizational visibility.
- Foster a collaborative, agile, and high-performing team culture through effective people leadership.
- Improve operational efficiency, accelerate execution, and ensure marketing efforts are measurable, responsive, and aligned with organizational priorities.
Benefits
- Continuing education
- Professional development
- Tuition assistance
- Healthcare as low as $46 per month
- Additional 50% off of all AVH services for you AND your family
- All preventative services covered at 100%, zero copay
- Virtual and robust mental health resources available
- Earn up to 22 days PTO within your first year
- Rollover PTO
- Bereavement Leave that covers miscarriages, extended family, and pets
- Robust Paid Medical and Family Leave (Weeks 1-6 paid at 100% for parental or personal illness/injury)
- Automatic enrollment into the 457b plan at 6%
- AVH matches 50% of your 457b contributions up to a max of 3% of earnings each pay period into our 401a plan
- AVH contributes 7.5% of your annual salary each year to the Cash Balance Pension Plan (in lieu of Social Security)
- Housing assistance
- Employee referral bonuses
- Discounted ski passes
- Transportation discounts
- Carpool incentives
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What This Job Offers
Job Type
Full-time
Career Level
Director
