Director, Marketing Communication Services

Diasorin•Austin, TX

17h

About The Position

Obsessed by Science. Entrepreneurial by Nature. United by Purpose. Diasorin is a global leader in immunodiagnostic and molecular diagnostic solutions, advancing science to improve patient outcomes worldwide. For more than 50 years, we have combined scientific rigor with an entrepreneurial mindset, operating with a strong commitment to innovation, accountability, and results to deliver trusted diagnostic solutions. As the Diagnostics Specialist, Diasorin continuously invests in research, technology, and people. Guided by our values of operational excellence, customer focus, and teamwork, we empower teams to think boldly, act decisively, and transform ideas into meaningful impact across one of the industry’s broadest specialty diagnostic portfolios. When you join Diasorin, you are not just filling a role. You are helping build what comes next. Why Join Diasorin Build What Matters Take ownership, challenge the status quo, and contribute directly to solutions that improve patient care worldwide. Innovate with Agility at a Global Scale Work in an entrepreneurial environment that enables speed, collaboration, and global impact. Grow in a People-Centered Culture Thrive in a culture that values accountability, inclusion, and continuous development. Job Scope The Director, Marketing Communication Servies is responsible for directing all on-market and demand generation activities within the Company for diagnostic products. Support applicable regulations including ISO, Local, State, and/or Federal requirements.

Requirements

10+ Years Diagnostic Industry experience Required
5+ Years Marketing Communication field Required
5+ Years Tradeshows and Events Required
5+ Years Lead Marketing Communication department at Global level Required
5+ Years Management of medium or large marketing teams Required
Well-developed tactical and strategic experiences in marketing
Strong marketing communication effectiveness
Extensive knowledge of the molecular diagnostics market inclusive of products, competitors, technologies, and clients highly preferred
Well-developed computer skills in Microsoft suite of products, Sales Force
Demonstrated ability to manage, motivate, develop and direct marketing team
Demonstrated ability to work in a team setting and communicate across disciplines and across departments
Demonstrated ability to discuss new product concepts and industry trends with Ph.D. and MD level contacts
Comfortable working in leading and working within a high functioning, fast paced environment
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals
Excellent communication skills and presentation skills, both in group and one-one-one
Ability to work effectively with teams from different functions and geography, flexibility to handle different time zones and cultural differences

Responsibilities

Work closely with the Product Management and Sales teams.
Work with the Product Management team to develop effective packaging, advertising strategies, promotional campaigns, and promotional tools for diagnostic products inclusive of, but not limited to booth graphics, tradeshow booth design, promotional flyers, brochures, giveaways, catalogs, technical sheets, direct mail campaigns, PowerPoint presentations, etc. that serve to maximize LTG & Molecular exposure[MG1.1][MG1.2][SL1.3] to target markets and to generate quality sales leads.
Manage the approval process for all external communications, customer-facing material
Be responsible for creation and editing of marketing material (flyers, brochures, linkedin posts, website, sales tools, ..)
Manage marketing campaigns and initiatives to ensure execution and distribution as per timelines
Be responsible for distribution of marketing material on the different channels
Lead and drive digital communication strategy
Generare calanderized plans of activities and deliverables for the communication and promotion
Closely work with product marketing (both IVD and LTG) to understand the needs and to obtain the communication content and messaging
Work closely with Corporate Communication to ensure alignment and represent the needs of Diasorin and Luminex
Be in charge of social media campaigns
Be in charge of Tradeshows and Events strategy and execution
Manage budget and monitor and report regularly actuals versus pla
Generate meaningful KPIs, monitor and report metrics regularly
Support internal communication initiatives (newsletters, town halls, HR initiatives)
Manage suppliers
Generate and manage yearly media plan
Ensure compliance to procedures
Perform other duties as assigned.