Director, Marketing, Center for Innovation in Lifelong Learning and Teaching

University of Delaware•Newark, NJ

About The Position

The University of Delaware’s Center for Innovation in Lifelong Learning and Teaching (CILLT) provides high-quality programs that empower students to achieve their educational and professional goals throughout their lives. CILLT comprises four administrative units: 1) UD Online; 2) the Division of Professional and Continuing Studies (PCS); 3) Academic Technology Services (ATS) and 4) the Center for Teaching and Assessment of Learning (CTAL). ATS and CTAL partner with UD colleges and departments to foster teaching and learning excellence in all modalities and with appropriate educational technologies. UD Online and PCS partner with colleges and departments to offer online and in-person lifelong learning programs to a variety of students, ranging from pre-college programs for high-school students to degrees and certificates for college students and working professionals, to Osher Lifelong Learning Institute programs for students over 50. CILLT requires marketing campaigns to recruit working, online and non-traditional students to the University lifelong learning portfolio. CILLT also requires internal communication campaigns to ensure its programs benefit departments, faculty and instructors. Under general direction of the Vice Provost for Academic Affairs and University Initiatives with a dotted reporting line to the Assistant Vice President for Strategic Communications in the Office of Communications and Marketing (OCM), the CILLT Director, Marketing manages the strategies, personnel, budgets, projects, technology, and day-to-day operations of a marketing and communications team that markets professional development, customized training, Osher Lifelong Learning Institute, continuing education and UD Online programs to prospective students. In addition, the marketing team promotes CILLT teaching and learning programs to stakeholders within UD. The director oversees the research, content creation, design, production, and distribution of the marketing and communication elements used to market CILLT programming. The team produces digital marketing collateral, program guides and catalogs, program advertisements, websites/web pages, social media presences, images, print documents, emails, photos, videos, and other media. The director exercises independent judgment and decision-making, working collaboratively with fellow marketing and communication directors across the university, as well as with directors and program managers within CILLT, outside vendors, and other units within the University. The director supervises a team comprising full-time marketing staff, student interns, and other part-time/miscellaneous wage personnel.

Requirements

Bachelor's Degree in marketing, communications, English or other relevant discipline with six years of job-related experience, or an equivalent combination of education and experience.
Experience in developing digital marketing and strategic communications, preferably within a complex organization.
Knowledge of digital and traditional marketing and advertising, market research, social media, CRM platforms, and branding is required.
Excellent supervisory and managerial experience in building, leading, developing, and motivating high-performing teams.
Management experience related to developing and executing marketing strategy and campaigns, with experience with marketing process improvement preferred.
Project management skills with the ability to lead substantial, complex marketing and communication projects to completion.
Ability to evaluate, develop, and edit marketing plans and campaigns, as well as related materials. Ability to develop and implement short- and long-term goals and plans.
Broad and in-depth knowledge of digital marketing platforms and assessment techniques.
Experience managing budgets and deadline-oriented projects.
Superior written, verbal, interpersonal, organizational and public speaking skills with strong attention to detail.
Ability to develop compelling, creative, and effective messages and statements.
Evidence of innovative approaches to presenting information using rapidly changing and developing techniques and technology.
Experience building effective partnerships across an organization and collaborating with senior leaders in a dynamic organizational environment.
Ability to work effectively in a fast-paced environment, meeting tight deadlines, managing multiple projects and assignments simultaneously, and managing competing priorities.
Demonstrated ability to apply knowledge, best practices, policies and procedures to specific communications and marketing plans and activities.
Demonstrated collaborative approach with the ability to work effectively with a wide range of constituencies in a diverse community.
Experience coordinating and managing staff to develop high-quality communications materials.
Knowledge of communications concepts, principles, methodology and techniques.
Knowledge and understanding of current issues and trends applicable to higher education institutions.

Nice To Haves

Experience with using Slate preferred.

Responsibilities

Develop and implement strategic marketing and communications plans and initiatives in support of CILLT and the University’s strategic enrollment plan across multiple channels, including digital, web, social and print media.
Direct the activities of the CILLT recruitment marketing team (strategic planning, goal setting, project management), and empower, lead, and coach team members to achieve objectives.
Advise senior administrators on the effective communication of goals, priorities and actions to stakeholders and audiences.
Operate as the primary liaison between CILLT and other campus communications and marketing constituencies in coordination with OCM.
Set CILLT’s overall marketing strategy and that of individual program offerings, including but not limited to paid digital campaigns, organic social media, and email drip campaigns.
Identify marketing channels and communication vehicles that meet project and organizational objectives and are appropriate to target audiences.
Set CILLT’s overall digital and social media strategy, including building paid campaigns, scheduling posts, creating ads, and evaluating return on investment.
Analyze and report on ROI and adjust strategy and spending as necessary. Analyze data gathered from web analytics and other evaluation tools to assess the effectiveness of marketing efforts.
Oversee the development, production, delivery and evaluation of print materials, including but not limited to continuing education program guides for local constituencies.
Establish, grow, and manage advertising relationships with print, digital, and broadcast vendors.
Research, analyze, and implement strategies, processes, and policies to streamline workflows and re-engineer processes, as needed.