Director of Marketing: Lifelong Health

Riverside Health System • Gloucester, VA

3d

About The Position

Gloucester, Virginia Overview Works under the Executive Director, Facility Administrator or other designee. Develops and implements a marketing and sales process to effectively sell independent living, assisted living and convalescent care. Performs general marketing and sales duties. Responds to prospects' inquires. Meet with and conducts tours for prospective residents and their families. Assists them through the decision-making process to reservation, application and occupancy. What you will do Contacts prospective residents and key family members by telephone and written correspondence to encourage inquiries and to determine their needs and interests in the facility. Sets appointments for interviews and tours. Attends functions on behalf of the facility to increase the referral base in the community. Demonstrates courtesy, friendliness and professionalism in interactions with residents, families, referral sources, staff and the general public. Identifies new opportunities for the facility based on feedback from referral sources, residents or resident families. Meets with prospective residents to determine their needs and find solutions to those needs while clearly communicating information about the facility. Guides prospects and other visitors on tours and assists prospective residents through the decision-making process to reservation, application and occupancy. Identifies, develops and maintains relationships with referral sources within the assigned area and surrounding communities, educating them to the facility. Makes presentations to referral sources and prospective residents & families. Works with Senior Marketing Director to develop and create sales plan that meets exceeds sales goals. Develops and implements a sales and marketing plan to effectively sell the independent living, assisted living and convalescent care provided to Sanders. Works on special projects and community activities that enhance the building of referral relationships and aid in developing and executing the goals and objectives of the facility. Establishes a waiting list for the various levels of service provided. Qualifications Education Bachelors Degree, Marketing/Communication or Related (Required) or Bachelors Degree, Obtain a bachelors degree within 5 years (Required) Experience Recent relevant experience (Required) Supervisory experience (Preferred) Licenses and Certifications Drives personal vehicle for RHS business 25% or more of the time to perform essential functions of the job Valid Drivers License Required To learn more about being a team member with Riverside Health System visit us at https://www.riversideonline.com/careers. If loving your work is important to you, consider a career at Riverside. By joining our team, you can make a difference in people's lives. Our mission is to care for others as we would care for those we love. We extend that sense of caring to every patient, resident and customer, as well as to each member of our team. We offer care at all stages of life, in hundreds of locations, giving you room to grow your career, along with great benefits and perks. At Riverside Health, your trust and safety are our top priorities. Unfortunately, job scams are on the rise across the country, and we want to help you feel confident in knowing what is — and is not — part of our hiring process. Learn more about how to recognize a legitimate Riverside job opportunity and what to do if you suspect a scam by visiting this site.

Requirements

• Bachelors Degree, Marketing/Communication or Related (Required) or Bachelors Degree, Obtain a bachelors degree within 5 years (Required)
• Recent relevant experience (Required)
• Drives personal vehicle for RHS business 25% or more of the time to perform essential functions of the job
• Valid Drivers License Required

Nice To Haves

• Supervisory experience (Preferred)

Responsibilities

• Contacts prospective residents and key family members by telephone and written correspondence to encourage inquiries and to determine their needs and interests in the facility.
• Sets appointments for interviews and tours.
• Attends functions on behalf of the facility to increase the referral base in the community.
• Demonstrates courtesy, friendliness and professionalism in interactions with residents, families, referral sources, staff and the general public.
• Identifies new opportunities for the facility based on feedback from referral sources, residents or resident families.
• Meets with prospective residents to determine their needs and find solutions to those needs while clearly communicating information about the facility.
• Guides prospects and other visitors on tours and assists prospective residents through the decision-making process to reservation, application and occupancy.
• Identifies, develops and maintains relationships with referral sources within the assigned area and surrounding communities, educating them to the facility.
• Makes presentations to referral sources and prospective residents & families.
• Works with Senior Marketing Director to develop and create sales plan that meets exceeds sales goals.
• Develops and implements a sales and marketing plan to effectively sell the independent living, assisted living and convalescent care provided to Sanders.
• Works on special projects and community activities that enhance the building of referral relationships and aid in developing and executing the goals and objectives of the facility.
• Establishes a waiting list for the various levels of service provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Director