Director, Marketing Campaigns

Wiley Global Technology • Plymouth, MN

2d

About The Position

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large. About the Role: Position Overview: The Director, Marketing Campaigns will provide senior leadership and strategic direction for Marketing Campaigns operations, driving organizational objectives and achieving measurable business outcomes through comprehensive campaign strategy development, team leadership, and performance optimization across all marketing channels. Key Responsibilities & Duties: Provide senior leadership and strategic vision for comprehensive marketing campaign operations Develop and execute enterprise campaign strategies that drive significant revenue growth and market expansion Lead marketing campaign organization including campaign management, creative, and analytics teams Partner with executive leadership to align campaign strategies with corporate business objectives Oversee substantial campaign budgets and drive optimization across all marketing channels and programs Drive campaign innovation, advanced targeting strategies, and competitive advantage initiatives Lead comprehensive customer acquisition, engagement, and conversion optimization programs Establish and maintain senior-level relationships with key vendors, agencies, and strategic partners Drive campaign technology adoption, marketing automation, and digital transformation initiatives Lead organizational development, talent management, and team building for campaign functions Conduct advanced campaign analysis, performance optimization, and strategic planning activities Drive comprehensive performance measurement, advanced analytics, and executive reporting Coordinate with senior leadership across product marketing, field marketing, and sales organizations Lead strategic campaign initiatives, process improvements, and organizational transformation Other senior leadership responsibilities as assigned

Requirements

• Bachelor's degree in Marketing , Business, or related field; MBA preferred
• 10+ years of marketing campaign experience with 5+ years of senior leadership experience
• Proven track record of leading campaign organizations and driving significant revenue growth
• Advanced strategic thinking and senior-level business acumen
• Exceptional communication, presentation, and leadership abilities
• Extensive experience with integrated campaign strategies, digital marketing, and marketing technology
• Strong financial acumen and experience managing substantial campaign budgets
• Expert knowledge of campaign analytics, performance optimization, and ROI analysis
• Proven ability to drive campaign innovation and organizational change initiatives
• Demonstrated success in building and leading high-performing campaign teams
• Experience with advanced marketing automation, attribution modeling, and conversion optimization
• Global market perspective and multi-channel campaign expertise

Responsibilities

• Provide senior leadership and strategic vision for comprehensive marketing campaign operations
• Develop and execute enterprise campaign strategies that drive significant revenue growth and market expansion
• Lead marketing campaign organization including campaign management, creative, and analytics teams
• Partner with executive leadership to align campaign strategies with corporate business objectives
• Oversee substantial campaign budgets and drive optimization across all marketing channels and programs
• Drive campaign innovation, advanced targeting strategies, and competitive advantage initiatives
• Lead comprehensive customer acquisition, engagement, and conversion optimization programs
• Establish and maintain senior-level relationships with key vendors, agencies, and strategic partners
• Drive campaign technology adoption, marketing automation, and digital transformation initiatives
• Lead organizational development, talent management, and team building for campaign functions
• Conduct advanced campaign analysis, performance optimization, and strategic planning activities
• Drive comprehensive performance measurement, advanced analytics, and executive reporting
• Coordinate with senior leadership across product marketing, field marketing, and sales organizations
• Lead strategic campaign initiatives, process improvements, and organizational transformation
• Other senior leadership responsibilities as assigned

Benefits

• meeting-free Friday afternoons allowing more time for heads down work and professional development
• robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow
• competitive compensation
• comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Director