Director, Marketing and Communications

NATIONAL INDUSTRIES FOR THE BLIND•Alexandria, VA

5d•Onsite

About The Position

The Director, Marketing and Communications is accountable for the development and direction of media strategies and communications plans to ensure all communications are fully aligned with the strategic positioning of the organization. He/She is actively engaged with the vice president, marketing and communications and the company’s executive vice president in the planning and execution of the organization’s comprehensive communications and marketing strategy. He/She supports strategic planning, execution and content management for NIB’s corporate meetings and conferences including two large national events.

Requirements

BA/BS degree in journalism, public relations, communications, marketing or relevant discipline from a regionally accredited university or college or other related field or equivalent experience. An equivalent combination of education and experience is also acceptable.
A strong, dynamic leadership style, assertive and with the ability to motivate and collaborate with individuals from cross functional groups.
A strong team player, and effective communicator facilitating collaboration between departments.
Excellent time management skills to coordinate various tasks and ensure priorities are addressed promptly.
Strong organizational skills and multitasking abilities are essential with paramount attention to detail to ensure accuracy in communication, documentation, and marketing collateral.
Ability to work under pressure and manage multiple projects simultaneously. Able to oversee the execution of key initiatives for successful implementation.
Strong understanding of operational best practices, ability to analyze and recommend improvement.
Skilled at fostering a collaborative and high performing work environment, promoting teamwork and continuous improvement.
Possess strong critical thinking skills with the ability to anticipate needs, identify potential challenges, and propose effective solutions to execute organizational goals.
Proactive and self-motivated with a positive can-do attitude.
Accountability
Communication Skills
Ethics /Integrity
Customer Care
Job Knowledge/ Technical Skills
Decision Making
Judgment and Problem Solving
People Management
Process Improvement
Ten plus years of hands-on communications and marketing experience preferred. 5+ years at a manager level directing the work of others or equivalent experience.

Responsibilities

Responsible for the management of all public and media relations; social media; internal communications; video and podcast production; associated agency relations and editorial oversight for publications and corporate websites.
Provide oversight, strategic direction, and messaging for corporate communications programs and written communications, including electronic and print communications, company publications, media / press material, reports, agency and partner communications, and social media / online engagement communications.
Field inbound media requests and deliver key content, quotes and materials in a timely manner and screen media requests for value to the business and determining company participation.
Ensure that all activities related to obtaining, maintaining, and renewing SKILCRAFT licenses and permits are managed in a timely and accurate manner.
Provides oversite for compliance with applicable ISO requirements and regulations. She/He will assist in monitoring, documenting, and reviewing SOP status to ensure accuracy and compliance with standards.
Identify, prepare for, and manage issues as needed, including consulting with appropriate departments to secure approval of media statements.
Works with Vice President, Marketing and Communications to identify internal and external marketing / communications opportunities and solutions, and to define and execute appropriate strategies to support them.
Provide strategic support and management of the organization’s meetings and events, including national conferences; facilitate conference planning committee composed of nonprofit agency CEOs and NIB leadership.
Collaborate with the marketing/creative team to develop integrated communication campaigns for product and company initiatives that maximize the impact of strategic messages.
Work closely with marketing and advertising staff and consultants to develop and implement the organization’s overall marketing strategy and product/service-specific marketing campaigns.
Maintains NIB brand guidelines and ensuring packaging and graphics design meets industry best practices and federal guidelines. Actively engages with Vice President, Marketing and Communications in the execution of the organization’s communication and marketing strategy through branding, graphic design, conference and trade show graphics packaging design and brand licensing.
Work closely with the vice president, marketing and communications on developing, managing, and executing company’s comprehensive integrated marketing and communications plan to ensure the company’s positioning and messaging align with creative designs.
Counsel the organization’s President and other senior management leaders on public relations, marketing, and communication matters.
Manage and mentor the work of all direct reports. Manage full-time consultants and public relations agencies of record to ensure effective and efficient departmental functions.
Advise and assist associated agency public relations and marketing staff in the development and execution of local communications and marketing efforts.
Develop and maintain strong relationships with associated agency counterparts and engage as needed in support of national public relations and marketing activities.
Provide strategic communications support on high-visibility, national issues and initiatives; oversee and integrate communications efforts and messages across organizational departments and external stakeholders, as necessary.
Lead special projects at the direction of the vice president, marketing, and communications to advance the mission and goals of the organization.
This job description does not imply that these are the only duties to be performed. The incumbent in this position will perform such other tasks as may be required for the effective operation of the Division/Department upon receipt from his/her supervisor.