Director Marketing Analytics

Newrez•Fort Washington, PA

5d•Onsite

About The Position

The Director Marketing Analytics is responsible for marketing campaign segmentation for predictive modeling, test-and-learn experimentation, and marketing analytics that inform acquisition, retention, and pipeline performance. This person brings a strong marketing background paired with hands-on data science depth, and partners closely with the Director, Marketing Analytics – Campaign Strategy to translate models and experiment results into campaign execution. This person will possess a unique blend of business ownership, marketing analytics, leadership, agility, and communication skills and will have a passion for data, metrics, and experimentation.

Requirements

Bachelor's Degree in Marketing, Business, or related field.
8+ years’ experience in related field.
3+ years’ prior supervisory experience.
Demonstrated experience building predictive/ML models and leading structured experimentation (A/B, multivariate) in a marketing context.
Ability to think strategically but also have exceptional attention to detail in execution.
Ability and willingness to be a hands-on leader.
Results-driven with very strong ability to analyze quantitative data to determine program effectiveness.
Proficiency with statistical and modeling tools (e.g., Python, R, SQL) and experimentation platforms.
Must have budget management experience and financial analysis skills.
Excellence in organization and planning.
Strong team player with ability to develop effective working relationships across organization: Finance, Loan servicing, Sales, Operations, IT.
Ability to collaborate with team members to achieve results.
Employees and applicants acknowledge that this is not a remote role. Individuals in this role are required to be on-site to complete essential job duties, absent extenuating circumstances.
All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.

Responsibilities

Performs data analytics to generate insights for enhancing marketing and volume.
Will also create visualization of the insights and report through various tools like Tableau.
Actively monitor, analyze and report on the health of marketing contribution to pipeline, customer acquisition and penetration.
Evaluate and recommend data science tooling, platforms, and infrastructure to support scalable modeling and experimentation.
Design, build, and maintain predictive and machine learning models (propensity, attrition, response, attribution) that drive marketing acquisition, retention, and pipeline decisioning.
Own the marketing experimentation function: design, execute, and govern A/B and multivariate tests, ensuring statistical rigor and clear go/no-go recommendations.
Partner with the Director, Marketing Analytics – Campaign Strategy to operationalize model outputs and test results into campaign segmentation, contact strategy, and dialer execution.
Constantly drive process excellence to ensure legal, regulatory compliance.
Drive strategic initiative across organization for multiple business units.
Perform personnel managerial duties such as goal setting and tracking, performance monitoring and coaching, ensuring associate engagement, and other typical managerial duties.
Performs related duties as assigned by management.

Benefits

Medical, dental, and vision insurance
Health Savings Account with employer contribution
401(k) Retirement plan with employer match
Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
Adoption Assistance
Tuition & Certification reimbursement
Employee Mortgage Loan Program
The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
Newrez NOW: Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.
1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
Matching Gifts Program - dollar-for-dollar up to $1,000
Access to grants, nonprofit resources, and volunteer opportunities
More than $6,000,000 donated since 2020
1 in 5 employees participates in at least one Employee Resource Group (ERG)