Director, Marketing Analytics

Sutter Health•Sacramento, CA

2d•Hybrid

About The Position

Plays a critical role in driving data-informed decision-making across Sutter Health's marketing function. Owns the marketing analytics strategy, data infrastructure, and technology stack—translating consumer, patient, and campaign data into actionable insights that optimize investment and advance the system’s brand and patient acquisition goals. Serves as the primary analytics leader within the marketing department, partnering closely with service line leaders, digital teams, client relationship management (CRM) administrators, finance, information systems (IS), and agencies/vendors to ensure marketing analytics aligns with enterprise-wide objectives while maintaining data integrity, governance, and compliance.

Requirements

Must come on site for work, meeting, etc. a minimum of 2-3 days a week.
Must live in the Northern California Sutter Health footprint and live a commutable distance to either the Emeryville or Sacramento office.
Bachelor's Degree in a relevant field or equivalent experience.
12 years recent relevant experience.
Experience with CRM platforms and marketing automation tools to support consumer journey and campaign analytics.
Familiarity with digital and product analytics platforms; comfort working with behavioral and event-based data to translate findings into actionable insights.
Proficiency in data visualization tools.
Experience with marketing data integration, ETL processes, and cloud-based data environments.
In-depth knowledge of healthcare marketing regulations, HIPAA privacy regulations, and data governance best practices.
Strong analytical and problem-solving skills with the ability to synthesize complex data into clear, strategic recommendations.
Excellent communication and presentation skills; able to translate technical findings for non-technical audiences, including senior leadership.
Foster an environment of collaboration at all levels of the organization, including influencing individuals or groups with diverse opinions and enlisting cooperation without direct control/authority.

Responsibilities

Owns the marketing analytics strategy, data infrastructure, and technology stack.
Translates consumer, patient, and campaign data into actionable insights that optimize investment and advance the system’s brand and patient acquisition goals.
Serves as the primary analytics leader within the marketing department.
Partners closely with service line leaders, digital teams, client relationship management (CRM) administrators, finance, information systems (IS), and agencies/vendors to ensure marketing analytics aligns with enterprise-wide objectives while maintaining data integrity, governance, and compliance.