Director, Marketing Analytics - Corporate (Las Vegas)

Caesars Entertainment • Las Vegas, NV

1d • Hybrid

About The Position

The Director of Marketing Analytics will support Caesars Entertainment’s Enterprise Analytics organization by delivering insights that drive business performance and support strategic decision-making across the organization. This role will lead analytics initiatives focused on customer behavior, campaign performance, marketing effectiveness, loyalty, and revenue optimization. The ideal candidate combines strong analytical and problem-solving skills with business acumen and the ability to translate complex data into actionable insights. This role will partner closely with cross-functional stakeholders and help support the continued growth of analytics capabilities across the enterprise. This position is based in Las Vegas, Nevada and follows a hybrid work schedule.

Requirements

• Demonstrated business acumen for the Casino industry; ability to understand the broader context of analyses and to tailor recommendations accordingly
• Outstanding quantitative and analytical skills, with a track record of driving substantial, measurable business outcomes through well-structured and communicated analyses
• Advanced skills in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery.
• Experience in leading projects using web-based data visualization tools, such as Tableau or Microstrategy.
• Proficient in working with Microsoft Excel and PowerPoint
• Exceptional critical thinking, problem solving, and written and verbal communication skills.
• Comfort in articulating complex information and analyses to a variety of audiences and particularly to the highest levels of management.
• Ability to make recommendations to business partners and effectively influence decisions and strategies
• Strong interpersonal, communication and consensus building skills; able to develop and manage relationships with senior stakeholders and resolve conflicts in priorities among stakeholders consistent with the financial objectives and Caesars’ Strategic Architecture
• Ability to manage priorities for the team, and meet deadlines while consistently delivering consistently accurate and high-quality work
• Proven, superior leadership skills including project management, time management, coaching and innovation; ability to motivate the team and promote teamwork
• Ability to uphold and demonstrate the highest level of integrity
• This position is based in Las Vegas, NV; candidates must reside locally or be willing to relocate.

Nice To Haves

• 7+ years of professional work (or equivalent experience)
• Bachelor's degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science
• Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management
• Experience in the application of statistical analysis and test/control to the casino business
• Hyperion experience a plus
• Prior experience in the gaming/hospitality industry and experience in analytics

Responsibilities

• Become a trusted business partner to Senior leaders in the organization.
• Leverage these relationships to identify business opportunities; allocate resources against these opportunities while balancing efforts on recurring reports and ad-hoc analyses by taking into account business impact and other relevant factors.
• Take the responsibility for quality and timeliness of analyses and processes
• Conceptualize, conduct, and lead analyses that are objective, rigorous, insightful, and high-quality with recommendations to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization.
• Ensure that presentations developed to communicate findings are suitable for distribution to senior management
• Assist business partners in developing their strategies and key initiatives.
• Develop and communicate ideas for initiatives to drive profit; foster creativity among team members to contribute to the pipeline of potential projects.
• Help business partners with implementation and evaluation of strategic projects
• Design and deliver reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
• Drive the use of technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; lead integration of new technologies and tools into the department’s processes
• Work as a change agent to identify and execute improvements, including automation, that drive material efficiencies in processes and reporting
• Lead large-scale cross-Analytics team projects and share findings with relevant property and corporate stakeholders
• Drive training, on-boarding, and development of junior analysts in technical skills, tools & processes.
• Sustain a pipeline of talent who will maintain/raise the overall capabilities of the team and who will adhere to the desired behavioral tenets of the Analytics department.
• Mentor the junior staff and help them develop their critical thinking skills, analytical techniques, and business acumen.
• Serve as a visible leader of the Analytics department and make substantive contributions toward its goal of providing world-class analytics and substantial, measurable value to the organization.
• Champion honesty, integrity, and teamwork within the department

What This Job Offers

• Job Type: Full-time
• Career Level: Director