Director, Marketing - Allergy & Lens Care

Alcon Research•Fort Worth, TX

36d•Onsite

About The Position

As a Director, Marketing - Allergy & Lens Care supporting US Vision Care Product Marketing & Management team, you will be responsible for overseeing and directing all aspects of marketing efforts for the Allergy and Contact Lens Care Portfolios. This role involves leading integrated business planning and long-range strategic planning, guiding a team of marketers, managing budgets, collaborating with various departments and agencies, and ensuring the consistent delivery of branding and messaging across a multi-channel marketing plan. The position requires strong analytical, financial, and communication skills to present plans and performance to senior leadership and to leverage data for decision-making. A deep understanding of market, industry, and customer/consumer dynamics is essential.

Requirements

Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs.; Assoc.+14 yrs.; M.S.+7 yrs.; PhD+6 yrs.)
Ability to fluently read, write, understand, and communicate in English
10 Years of Relevant Experience
6 Years of Demonstrated Leadership

Nice To Haves

CPG and/or Consumer Healthcare Marketing experience highly preferred

Responsibilities

Leads Integrated Business Planning and Long-Range Strategic Planning processes.
Partners with Global Franchise and Cross-Functional Leadership to set and align goals, target audiences, portfolio funding needs, and operational/executional plans.
Guides, coaches, and supports a multi-level team of high-performance marketers.
Ensures team actively manages budget and resources to maximize efficiency and measure ROI.
Partners with Strategy & Insights team to track key metrics and identify areas for optimization.
Models collaboration by partnering with agencies, sales, operations, regulatory, legal, medical, customer service, and others.
Motivates and leads multiple agencies to develop and execute creative and go-to-market plans.
Ensures consistent delivery of branding and messaging across a complex multi-channel marketing plan.
Presents plan and performance to Sr. Leadership using strong written and verbal communication skills.
Leverages data and dashboards to tell a story of business performance and inform decision-making.
Develops a deep understanding of market, industry, and customer/consumer dynamics.
Partners with Strategy & Insights team to develop and align learning plans, identify insights, and translate them into business-driving actions.