Director, Marketing AI & GTM Automation

SentinelOne

16h•$180,000 - $270,000

About The Position

SentinelOne is seeking a Director, Marketing AI & GTM Automation to build and lead a marketing-led team focused on applying AI and automation across the go-to-market motion. This role involves setting the AI strategy for marketing's GTM efforts, prioritizing use cases, implementing systems to transform team execution, and managing these systems as durable infrastructure. The position requires daily partnership with various marketing teams, revenue operations, sales, IT/security, and legal. The ideal candidate will translate operational challenges into scoped initiatives, establish marketing-specific AI guardrails, own the marketing technology stack and its AI layer, set standards for AI agent development and deployment, drive adoption through enablement, lead a team of specialists, and define metrics to demonstrate the function's value.

Requirements

8+ years across marketing/GTM operations, marketing technology, growth, or a related function, with meaningful time owning systems that directly touched pipeline or revenue
3+ years leading and developing people, ideally a mix of technical and operational talent
Demonstrated ownership of a modern GTM/marketing tech stack, including Salesforce, Marketo, CDP platforms (Segment, Tealium, mParticle, Adobe Real-Time CDP), and analytics/orchestration tools (Snowflake, Looker, Tableau, Adobe Experience Platform)
Hands-on fluency with how AI is built into GTM work today, including agent frameworks (LangChain, CrewAI, LlamaIndex), LLM platforms (Claude, OpenAI, Gemini), evaluation/observability tools (LangSmith, Braintrust), and human-in-the-loop review and prompt architecture practices
A track record of translating strategy into shipped systems, and of driving adoption across teams you don't directly manage
Strong cross-functional judgment, comfortable partnering with legal, security, sales, and product to ship safely

Nice To Haves

Experience standing up or scaling an AI/automation function inside a larger marketing or broader GTM organization
Familiarity with agent frameworks, orchestration platforms (e.g., n8n, Make), APIs/MCP integrations, and lightweight scripting (SQL, Python, or JavaScript), enough to be dangerous, not necessarily to build production code yourself
B2B / enterprise SaaS background
Experience building measurement and governance frameworks for AI in a regulated or brand-sensitive environment

Responsibilities

Maintain a prioritized, revenue-linked backlog of AI and automation use cases across the GTM funnel.
Translate operational friction into scoped, sequenced initiatives with defined success metrics.
Own the marketing-specific guardrails for AI, including system permissions, data access, human review requirements, and logging/auditing.
Coordinate with legal, security, and compliance on AI policy and risk.
Own the architecture, integration layer, and roadmap for the marketing tech stack and its AI layer.
Partner with revenue technology and sales-systems owners where workflows cross team lines.
Manage vendor selection, contracts, and consolidation to prevent tool sprawl.
Set standards for how AI agents and agentic workflows are designed, built, evaluated, and deployed.
Own the evaluation discipline, including output quality scoring, benchmarking, and regression testing.
Build skill libraries, prompt libraries, training, and coaching to enable the broader marketing organization.
Hire, develop, and lead a small team of specialists (GTM engineers, marketing technology/ops lead, enablement/governance lead).
Set the technical bar, run the operating cadence, and create career paths for scarce talent.
Define and report metrics that prove the function's value, including cycle-time reduction, output quality, cost-to-serve, and pipeline and revenue influence.