Director, Market Presence and Influence

NeoGenomics Laboratories

3d•Onsite

About The Position

NeoGenomics is looking for a Director, Market Presence & Influence who wants to continue to learn in order to allow our company to grow. The Director, Market Presence & Influence is responsible for shaping and elevating NeoGenomics’ external market presence through an integrated strategy spanning brand reputation, public relations, executive visibility, thought leadership, advocacy, and corporate communications. Leading a team of marketing professionals, this role ensures that all influence-building activities work together to create a cohesive, credible, and differentiated market position. By developing and executing strategies that strengthen awareness, trust, and engagement, the Director helps establish NeoGenomics as a leading voice in precision medicine and diagnostics while driving consistent visibility across key audiences and channels.

Requirements

Bachelor’s Degree required, Master preferred
10+ years of progressive marketing, communications, or PR experience, with direct experience managing a PR agency relationship and earned media strategy
5+ years of people leadership experience
Experience operating in a highly regulated industry (healthcare, life sciences, pharma, or similar), with working knowledge of legal/compliance review processes for public-facing content
Demonstrated experience building brand authority and executive visibility strategy from the ground up, not just executing an existing playbook
Direct experience managing press releases, media relations, and message platforms for senior leadership, including public company disclosure considerations in partnership with Investor Relations
Track record of leading and developing a team, setting priorities across genuinely different functions (creative, events, content) and connecting them into one cohesive strategy
Comfortable operating as an executive-facing partner, coaching and protecting senior leaders’ public voice and visibility
Budget ownership experience, including agency/vendor spend management and forecasting

Responsibilities

Own brand authority strategy for NeoGenomics, PR, earned media, executive visibility, and advocacy
Manage the PR agency relationship and earned media strategy directly, drafting and approving press releases and message platforms for senior leadership, in coordination with Investor Relations on public company disclosure considerations
Ensure brand, PR, social, and advocacy content meets healthcare marketing compliance standards, partnering with Legal and Compliance
Lead a team of individual contributors, setting priorities and connecting their work into one coherent market presence
Set advocacy strategy, KOL relationships and customer reference programs, while Content and Thought Leadership Lead owns day-to-day execution
Set the brand authority direction that the Content and Thought Leadership Lead translates into content strategy, editorial calendar, and thought-leadership execution
Partner with executive leadership to build and protect their public visibility and voice in the market
Set social media strategy and brand voice, guiding execution across the team
Own the website’s brand and content strategy, working jointly with Marketing Operations and DTS on the website overhaul
Own the budget for Market Presence and Influence, including the PR agency retainer and outsourced creative/design spend, forecasting and managing to plan