Director, Market Intelligence & Insights

Warner Bros. Discovery•Burbank, CA

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe. The Job We are seeking a strategic, analytically-minded Director with deep experience in the gaming or entertainment industry to lead audience strategy and market intelligence across our portfolio of game titles. This hybrid role sits at the intersection of Competitive Intelligence, and Marketing Analytics, and Market Research integrating insights across disciplines to guide brand strategy, product development, and go-to-market execution. The Director will serve as a strategic partner to game teams, representing the voice of the player, the competitive landscape, and marketing performance. They will translate complex data into actionable audience strategies—identifying target segments, anticipating player expectations, and inspiring brand and marketing teams with positioning, messaging, and media recommendations.

Requirements

8+ years in marketing strategy, consulting, research, or consumer insights within gaming, entertainment, or adjacent industries
Bachelor’s degree in Statistics, Decision Sciences, Psychology, Business, Computer Science, or related analytic field
Proven experience using market insights to drive growth and inform product and brand strategy
Thrives in uncertain environments and independently drives problem resolution
Track record of cross-functional influence, particularly with publishing, studio, product, and marketing teams
Ability to lead both the strategic vision and operational delivery of performance insights
Passion for games and player-first storytelling

Responsibilities

Develop integrated audience strategies using research, competitive, and performance data
Advise product management teams on player expectations, motivations, and cultural context
Recommend target segments and positioning strategies to maximize resonance and reach
Embed with game teams to represent the player voice and market dynamics throughout development
Guide research initiatives to address strategic questions across the portfolio.
Frame hypotheses, scope, and deliverables; mentor teams on research design and execution
Build and maintain a centralized market data repository for cross-team use.
Monitor competitive launches and emerging technologies; produce timely retrospectives and updates
Assist with marketing budgeting and forecasting
Partner with Franchise Planning teams to identify portfolio gaps, growth opportunities, and strategic risks
Craft concise, high-impact memos, decks, and briefings for senior leadership.
Present clear options, tradeoffs, and implications to drive alignment and decisions.
Demonstrate executive presence and influence across cross-functional teams.