Director - Insights & Analytics (Business Intelligence) Director - Insights & Analytics (Business Intelligence)

Wendy's•Dublin, OH

1d•$154,000 - $277,000•Onsite

About The Position

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasnt like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If youre looking for a career where you can be part of the action as we continue to grow our iconic brand - We got you! Overview: Leads the development and execution of business/consumer intelligence capabilities for The Wendy s Company. This role focuses on leveraging information - consumer, competitive, and industry - to drive actionable insights that optimize business performance and strategic decision-making. Influence spans the entirety of the Wendy s system - from SLT, to BOD, to Franchisees, to Suppliers, to agency partners, to internal partners (MLT, Investor Relations, etc.). This is a high-visibility, high-impact role in defining where we are as a brand/business, where we want to go, and how we can get there.

Requirements

Bachelors Degree in Marketing, Analytics, Finance, or related field is required; MBA preferred.
10+ years in consumer insights and/or business intelligence.
Strong communication, presentation, and stakeholder management skills.
Strong people-management background.
Creative thinker with ability to achieve results in a dynamic environment.

Responsibilities

Business Intelligence Strategy & Execution (the what )Guide marketplace and competitive intelligence via the ongoing monitoring of macro trends, category dynamics, and shifting consumer behaviors to identify opportunities and threats.
Develop and maintain enterprise-wide platforms, dashboards, and reporting tools to enable both strategic and real-time decision-making.
Integrate disparate data sources -- internal (POS, first-party) and external (Circana, brand health, SMG, credit card) -- into a unified intelligence ecosystem that contextualizes Wendy s performance and identifies opportunities for growth.
Consumer Perceptions & Behavior (the why )Oversee all research to track and optimize the strength of the Wendy s brand relative to key competitors (brand health tracking, competitive creative/media activity, etc.).
Provide analytics and thought-leadership related to consumer segmentation frameworks - behavioral, attitudinal, demographic - and how each should be used to guide decision-making.
Organizational LeadershipInspire, develop, and lead a team of Insights professionals.
Manage financial and human resources to maximize quality and impact.
Foster a culture of curiosity, rigor, innovation, and continuous improvementServe on Insights & Innovation leadership team.
Partner with senior leaders in Brand, Finance, and Operations (along w/ key external partners) to ensure clarity of what , so what , and now what implications.
Drive supplier strategy, roster management, and RFP processes across the majority of the Insights/Analytics annual budget.