Manager, Market Intelligence & Insights

Walmart

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe. The Job This newly created leadership role will shape how Warner Bros. Games measures, interprets, and optimizes marketing performance across our fast-evolving portfolio — with a specific focus on mobile titles. As Manager, Market Intelligence & Insights partnering with Central Technology and Services to build the systems, data tools, platforms and frameworks you'll own the Performance & Optimization operations that help us understand how marketing efforts influence player acquisition, engagement, and retention over time. You’ll bring deep expertise in mobile marketing, ad networks, and media channels, and lead the development of player-centric measurement strategies — from first impression to long-term value. Your work will empower publishing and studio teams with clear, actionable insights that directly inform campaign decisions, media strategy, and product optimizations.

Requirements

4–7 years of experience in marketing analytics, performance measurement, or business intelligence—preferably in gaming, entertainment, or tech.
Strong understanding of mobile marketing, ad networks, attribution models, and UA optimization strategies.
Proficiency in analyzing marketing metrics (ROAS, LTV, CPI, CTR, retention curves) and connecting them to campaign and product outcomes.
Experience working with data platforms and tools (e.g. MMPs, CDPs, store analytics, in-game telemetry).
Ability to synthesize complex data into clear, actionable insights for cross-functional stakeholders.
Strong communication skills and comfort presenting findings to marketing, studio, and media teams.
Passion for games and player-first storytelling.

Nice To Haves

Passion for gaming and deep familiarity with industry trends and player communities.
Experience with SQL, Python, or other data tools for analysis and automation.
Familiarity with media buying platforms (Meta, Google, Unity, TikTok) and creative performance evaluation.
Background in mobile-first publishing environments.

Responsibilities

Manager analysts focused on measuring performance across mobile and console/PC titles, spanning paid media and UA, CRM, brand, O&O, .live streaming, community, and social channels.
Develop cross-channel measurement frameworks and benchmarks tailored to mobile dynamics (CPI, ROAS, LTV curves, player re-engagement, etc.).
Translate complex performance data into actionable campaign insights — helping teams decide where to invest, what to pause, and how to optimize.
Define needs to evolve data platforms and reporting systems that integrate data across ad networks, creative performance, CRM, MMPs, store analytics, CDPs, and in-game telemetry.
Develop a unified understanding of player behavior across the full marketing funnel — from first touch through install, activation, monetization, and retention.
Define and refine player signal frameworks, identifying which behaviors (e.g., social and community engagement, live streaming, early session depth, engagement loops, monetization actions) predict long-term value.
Partner with Brand Marketing, Franchise Planning and Studios to ensure insights inform GTM and post-launch performance.
Work closely with media teams and external partners to evaluate the effectiveness of creative, placements, and bidding strategies across UA platforms (Meta, Google, Unity, TikTok, etc.).
Intimately understand how the ad platform and networks algorithm or bidding platforms work to brief Central Tech , media buying, creative teams and studios on optimization