Director Market Insights & Competitive Intelligence

NeoGenomics Laboratories

2d•Remote

About The Position

NeoGenomics has an opening for a Director, Market Insights, Analytics & Competitive Intelligence who wants to continue to learn in order to allow our company to grow. This position can be remote Non-CA. As an employer, we promise to provide you with a purpose driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory. Position Summary: The Director Market Insights, Analytics & Competitive Intelligence is a senior strategic leader responsible for delivering actionable market intelligence, including market sizing, forecasting, competitive analysis, and opportunity assessment, to inform enterprise product, portfolio, and go-to-market decisions. This role partners across Product Management, Marketing Strategy, Sales, Finance, and M&A to provide a fact-based view of the market—combining quantitative modeling with qualitative insight—to guide investment prioritization, product lifecycle management, and growth strategy.

Requirements

Bachelor’s degree required; MBA strongly preferred.
10+ years of experience in healthcare, life sciences, diagnostics, or biopharma.
Demonstrated experience in market insights, analytics, market sizing, and forecasting.
Proven ability to synthesize large and complex datasets.
Life sciences or diagnostics experience required.
Strategic thinker with strong business and financial acumen.
Expertise in market modeling, forecasting, and opportunity evaluation.
Ability to translate complex information into clear executive-level insights.
Strong project leadership and stakeholder management skills.
Advanced proficiency in Excel and PowerPoint.
Executive presence and comfort influencing senior leadership decisions.

Nice To Haves

MBA strongly preferred.

Responsibilities

Own market sizing, segmentation, and forecasting across the enterprise portfolio, including TAM/SAM/SOM analyses by indication, modality, customer segment, and geography.
Develop and maintain forward-looking market forecasts to inform product roadmap decisions, capacity planning, and long-range strategic planning.
Build scenario models to evaluate the impact of market dynamics, competitive entry, regulatory changes, pricing shifts, and technology adoption.
Partner with Finance and Product Leadership to align market forecasts with revenue planning and portfolio prioritization.
Design and execute ongoing market analyses that identify emerging trends, unmet needs, adoption barriers, and whitespace opportunities.
Produce in-depth industry and segment analyses covering market drivers, regulatory landscape, reimbursement dynamics, and technology evolution.
Lead competitive intelligence and benchmarking, including competitor positioning, offerings, pricing strategies, and pipeline signals.
Translate complex data into clear strategic implications and executive-ready narratives.
Partner with Product Management to inform new product ideation, portfolio expansion, and lifecycle decisions.
Support build vs. buy vs. partner evaluations.
Support prioritization of product roadmap investments based on quantified market opportunity and strategic fit.
Contribute insights that support clinical evidence generation strategies and product launch planning.
Support strategic evaluations related to M&A, partnerships, and upstream innovation opportunities.
Leverage internal and external datasets to deliver robust, repeatable insights.
Ensure analytical rigor, transparency, and consistency across market models and insights delivered to stakeholders.