Director, Market Data & Analytics

Trend Micro•Austin, TX

13d

About The Position

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. Role Summary As Market Influence scales, TrendAI is building a dedicated data-and-analytics foundation for the function — the layer that measures performance across every channel, brings that measurement in-house, and makes it available on demand to the teams that need it. This role owns that foundation. The Data & Analytics Lead defines and operates Market Influence's core metrics, owns the measurement tooling and the data warehouse behind them, and distributes MI intelligence across the org via TrendIQ. Initially, this role also leads AEO/GEO measurement — how TrendAI shows up in AI answer engines.

Requirements

6+ years in marketing analytics, marketing/revenue operations, or data analytics, including ownership of measurement for a marketing or comms function
Hands-on with marketing-measurement platforms (media monitoring / SOV / social analytics); comfortable owning tool administration and methodology
Working fluency with a modern data stack (e.g. Databricks or equivalent) and with connecting disparate sources into shared reporting
Strong communicator who turns data into a clear story for senior leaders
High AI fluency; comfortable with MCP/agentic tooling
Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward.
The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).

Nice To Haves

B2B tech / cybersecurity; understands the CISO/security audience and competitive set
Familiarity with AEO/GEO measurement and SEO/SEM fundamentals
Experience partnering with a Marketing Ops / BI function on data ownership
SQL / analytics-engineering fluency; dashboarding

Responsibilities

Own the measurement layer: Define and operate the core MI metrics with rigorous, transparent, in-house methodology that leadership can trust and query any time
Build cross-pod performance reporting (PR, social, influencer, podcast, customer excellence) and connect it to campaigns and market themes
Stand up per-asset attribution so the function can show what converted
Own the tooling & warehouse: Administer the measurement stack, including onboarding, dashboards, and live MCP access
Build and maintain the MI Databricks data warehouse
Collaborate with the web team on AEO/GEO optimization
Distribute the data: Pipe MI intelligence back out through TrendIQ so other teams (e.g. sellers preparing for a meeting) get relevant, timely context
Partner with Marketing Ops on data-ownership boundaries — co-own or share where sensible; build what doesn't exist yet
Support the competitive-intelligence / digital-footprint feeds (job-board, repo, financial, analyst signals) with the CI team

Benefits

Comprehensive medical, dental and vision insurance
Life insurance
Short & Long Term Disability
Pre-partum, maternity, parental and medical leave
Mental Health Wellness Program
Adoption Assistance
Wellness Incentive
Pet Insurance
401(k) with company match
Paid Time Off
14 Annual Holidays
Tuition Assistance
Employee Resource Groups
competitive compensation with bonus opportunity tied to company performance
ongoing learning and broad technological opportunities
Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.