Director, Managed Offers Marketing
About The Position
The US SME Managed Customer Marketing (MCM) team is responsible for deepening relationships with Small Business and Corporate Middle Market customers through insight-led, integrated marketing. As MCM continues to scale offers for managed-specific “spend and get” offers, welcome bonus offers for new Cards acquired via field cross sell and cross sell for Business Line of Credit and One AP. As Director, Managed Offers Marketing, you will lead strategy and execution across Small Business and Corporate Card cross sell, managed-specific “spend and get” offers and Business Line of Credit and One AP cross sell. This high-impact leadership role is accountable for driving cross sell, engagement, and spend, while ensuring strong alignment with field teams and enterprise partners. You will oversee dialogic marketing programs, partnering closely with Product, US SME, and GCS Marketing to deliver measurable growth. You will play a key role in scaling existing offer strategy and building the roadmap for Corporate offers and future capabilities and strategy for “spend and get” offers as well as advancing how we deliver connected customer experiences across channels.
Requirements
- Experience in marketing strategy and execution.
- Experience in leading cross-functional partnerships.
- Experience in developing and scaling marketing offers.
- Experience in driving customer engagement and spend.
- Strong alignment with field teams and enterprise partners.
Responsibilities
- Lead strategy and execution across Small Business and Corporate Card cross sell, managed-specific “spend and get” offers and Business Line of Credit and One AP cross sell.
- Drive cross sell, engagement, and spend.
- Ensure strong alignment with field teams and enterprise partners.
- Oversee dialogic marketing programs, partnering closely with Product, US SME, and GCS Marketing to deliver measurable growth.
- Scale existing offer strategy and build the roadmap for Corporate offers and future capabilities and strategy for “spend and get” offers.
- Advance how we deliver connected customer experiences across channels.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
