Director, Loyalty Design & Economics

Target • Minneapolis, MN

13d • Hybrid

About The Position

The Director of Loyalty Design & Economics will lead the architecture and economic foundation of Target’s loyalty program. This leader is responsible for designing the core program structure—including discount strategy, accumulated value, tiers, benefits, and overall value proposition—and ensuring it delivers differentiated guest value while driving sustainable, profitable growth.

Requirements

• 10-12+ years of experience in loyalty, pricing, promotions, strategy, consulting, or related fields
• Proven experience designing or optimizing loyalty programs, rewards systems, or customer value propositions
• Strong financial acumen with experience building business cases, economic models, and ROI frameworks
• Deep understanding of customer behavior, incentives, and engagement drivers
• Experience leading cross-functional initiatives in a matrixed organization
• Excellent communication skills with the ability to influence senior stakeholders

Nice To Haves

• Experience in retail, e-commerce, or consumer-facing industries
• Familiarity with loyalty platforms, CRM systems, and personalization strategies
• Background in analytics, economics, or behavioral science

Responsibilities

• Own the end-to-end design of Target’s loyalty program structure, including accumulated value systems, tier frameworks, benefit constructs, and overall value proposition
• Ensure the program is simple, intuitive, and compelling for guests while differentiated in the competitive landscape
• Lead the development and management of the loyalty economic model, including cost of benefits, accumulated value liability, redemption dynamics, and breakage
• Define and monitor key performance indicators (e.g., incremental revenue, ROI, customer lifetime value, engagement, and retention)
• Partner with Finance to ensure the program delivers sustainable financial performance and aligns with enterprise goals
• Design a portfolio of benefits that balances high perceived value with cost efficiency, including monetary, experiential, and recognition-based rewards
• Champion a guest-first mindset in all program design decisions
• Translate complex economic concepts into clear, actionable strategies for senior leadership

Benefits

• Comprehensive health benefits and programs (medical, vision, dental, life insurance)
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed