Director, Lifecycle Marketing
Maurices•Duluth, MN
•Hybrid
About The Position
The Director, Lifecycle Marketing owns the enterprise lifecycle strategy across owned channels, focusing on driving customer engagement, loyalty, and lifetime value. This role elevates lifecycle marketing from executional delivery to a strategic growth lever, using data, personalization, and automation to strengthen customer relationships throughout their journey.
Requirements
- Bachelor’s degree in Marketing, Business, or related field preferred
- 8+ years of experience in lifecycle, CRM, or retention marketing
- Strong analytical mindset with experience using customer and performance data
- Experience leading teams and complex marketing programs
- Familiarity with marketing automation platforms and personalization strategies
- Retail or eCommerce experience strongly preferred
Responsibilities
- Define and execute lifecycle marketing strategy across email, SMS, and emerging owned channels
- Own segmentation, personalization, and automation roadmaps aligned to customer and business goals
- Oversee lifecycle marketing technology, including personalization and automation platforms, and lead the roadmap to ensure scalable, best‑in‑class execution.
- Partner with Analytics and Customer Insights to inform targeting, testing, and optimization
- Collaborate with Brand, Creative, and Media teams to deliver cohesive customer experiences
- Establish performance KPIs and reporting to measure effectiveness and impact
- Lead a test‑and‑learn culture to continuously improve engagement and results
- Lead, coach, and develop lifecycle marketing team members
- Ensure lifecycle programs adhere to data privacy, consent, and compliance standards in partnership with Legal and Marketing Operations.
Benefits
- Choice of three medical plans, including a PPO plan or High-Deductible plans
- Health Savings Account with employer contribution
- Dental coverage
- Vision coverage
- Flexible Spending Accounts (Healthcare and Dependent Care)
- Accident coverage
- Critical Illness coverage
- Hospital Indemnity coverage
- Voluntary Life Insurance
- Spouse Life Insurance
- Child Life Insurance
- Basic Life Insurance (at no cost)
- Short-Term Disability coverage (at no cost)
- Wellbeing platform with Personify Health
- Employee Assistance Program
- 401(k) with immediate vesting Safe Harbor matching contribution (after 6 months)
- Tuition Assistance program (after 1 year)
- PTO benefits, including vacation
- Annual sick time awards
- Holiday pay
- Two weeks of New Parent Leave
- Continuous opportunities for learning
- Connection building through Associate Resource Groups
- Free access to a state-of-the-art onsite Fitness Facility (for Duluth based associates)
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What This Job Offers
Job Type
Full-time
Career Level
Director
