Director, Lifecycle Marketing

Robert Half • San Ramon, CA

5d • $176,000 - $230,000

About The Position

The Director, Lifecycle Marketing defines and drives long-term strategies to engage, retain, and grow an active customer base. They own key metrics related to engagement, retention, and churn, while leading efforts to automate and personalize communications across channels such as email, SMS, and push notifications. This role partners with cross-functional teams to optimize marketing campaigns, evaluate new platforms, and leverage AI-driven recommendations to deliver exceptional customer experiences. They lead a high-performing team and influence global strategies to maximize lifecycle marketing impact.

Requirements

• Bachelor's degree in Marketing, Business, or related field required.
• 8-12 years of direct-to-consumer marketing experience with proven success in strategy and execution of innovative campaigns.
• Demonstrated success in recruiting and leading high-performing teams.
• Expertise in lifecycle marketing, automation, and personalization strategies.
• Experience building processes to streamline operations and team effectiveness.
• Ability to influence cross-functional teams and drive organizational changes.
• Strong analytical skills with the ability to interpret large data sets and derive actionable insights.
• Ability to build relationships and influence stakeholders at all levels.
• Positive attitude and ability to thrive in a fast-paced environment.
• Experience leveraging AI/Machine learning engines for personalization and accelerating automation.
• Proficiency in Microsoft Office and data analysis tools.
• Experience working with Salesforce Marketing Cloud, Data Cloud and Salesforce CRM required.
• Excellent verbal and written communication skills.

Nice To Haves

• Experience within a high-transaction, volume-based business preferred.

Responsibilities

• Develops a long-term lifecycle marketing strategy to engage and retain customers through relevant, timely, and targeted communications. Leverage technology and AI to accelerate and scale core capabilities.
• Define core capabilities, competencies, and roadmap for accelerating maturity.
• Partner with cross-functional leaders to enable a largely self-service capability.
• Lead key global lifecycle marketing initiatives to enable results where most needed. Presents vision and results to senior leadership.
• Evolves and automates dynamic customer segmentation strategies across journey stages to improve efficiency and performance.
• Drives lifecycle programs toward automated, trigger-based, and dynamically personalized messaging across channels (Email, SMS, Push).
• Oversees the Marketing Automation team to enable global technical solutions and evaluate tools/technology that support lifecycle capabilities.
• Own the measurement framework that guides how we evaluated program health and establishes testing programs for continuous optimization.
• Generates high-quality client leads and candidate conversions while driving customer retention and lifetime value (LTV).
• Leads recommendations program and strategy using AI/Machine learning engines to enhance personalization and engagement.
• Influences marketing, product, corporate services, and IT teams to execute holistic strategies that improve business outcomes.
• Partners with channel owners to execute campaigns and define business requirements for new capabilities.
• Collaborates with internal teams to build internal communications strategies using tools like Cerkl.
• Establishes infrastructure for speed and scalability in marketing automation.
• Lead, develop, and inspire high-performing teams by fostering accountability, collaboration, innovation, and continuous learning for a high performing team of 10 marketers and developers.
• Build organizational capability through effective talent management, including coaching, development planning, succession planning, and performance management.

Benefits

• group health insurance benefits (medical, vision, dental)
• FSA and HSA healthcare accounts
• life and accident insurance
• adoption and fertility assistance
• paid parental leave of up to 6 weeks
• short/long term disability
• paid time off for vacation, personal needs, and sick time
• up to 11 paid holidays per calendar year
• 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees

What This Job Offers

• Job Type: Full-time
• Career Level: Director