Director, International Commercialization Strategy

Life360

2d•$186,000 - $275,000•Remote

About The Position

Life360 is seeking a strategic, analytical, highly collaborative, and execution-oriented Director of International Commercial Strategy to lead monetization and growth strategy for the International business. This is a high-visibility, high-impact role for a self-starter who thrives in complex environments and excels at independent, first-principles thinking. This role sits within the Commercial Strategy function and works in close partnership with the International operating group (OG). The International OG is responsible for scaling Life360 outside the United States across MAU growth, monetization, product-market fit, partnerships, and customer understanding. You will help determine where to invest, how to grow MAU and revenue together, and what monetization models fit local markets.

Requirements

high-growth consumer apps or consumer technology businesses.
Proven ownership of pricing and monetization strategy, ideally including experience adapting or designing models for non-US markets with meaningfully different customer economics.
Strong financial and analytical foundation with hands-on experience building advanced models (unit economics, LTV, CAC, ARPU sensitivity, TAM, elasticity) that directly inform investment decisions.
Deep experience partnering cross-functionally, including with Product, Product Marketing, Finance, Growth, and Engineering, to translate strategy into execution.
Exceptional first-principles thinker who synthesizes incomplete data, challenges assumptions, and develops clear points of view in ambiguous, fast-moving environments.
Strong operator mindset: comfortable moving between long-range strategy and near-term performance management, QBR prep, KPI design, and operating cadence.
Executive-level communication skills, with experience creating crisp narratives for senior leadership and GMs.
Trusted advisor profile: someone who pressure-tests plans constructively, rallies teams toward clarity, and balances skepticism with momentum.

Nice To Haves

Experience with consumer mobile apps at scale (tens of millions of MAU) is a strong plus.
Exposure to subscription, partnership, and alternative monetization models (microtransactions, telco, data products, ad-supported tiers) is a plus.

Responsibilities

Develop an integrated monetization strategy across International markets, including Europe, Latin America, Asia, Australia, and New Zealand.
Build monetization frameworks and market-specific playbooks for evaluating product readiness and investment prioritization, that translate into actionable go-to-market launch decisions.
Partner with Finance and the GM to model scenario analyses, TAM, ARPU sensitivity, and unit economics that directly inform investment cases.
Act as the primary commercial strategy partner to the GM of International, helping sharpen priorities, stress-test initiatives, and connect product and commercial decisions.
Collaborate across product, growth, marketing, partnerships, and the broader Commercial Strategy team to ensure commercial logic is embedded in everything the International OG ships or invests in.
Partner with the Ads and Devices OGs to define the on-ramp for bringing the full Life360 commercial stack to International markets.
Define and maintain the KPI framework for International commercial performance, including leading indicators that flag when markets are (or are not) on track.
Establish an operating cadence for performance visibility, including dashboards, business reviews, and early-warning signals for course corrections.
Track the ROI of commercial bets and bring structured post-mortems when investments underperform.
Partner with and influence the CRO and executive team on international commercial strategy, translating complex market dynamics into clear strategic direction and driving alignment across the organization.
Operate with influence across a matrixed organization, rallying engineering, product, marketing, and finance behind a shared commercial vision for International.

Benefits

Competitive pay and benefits.
Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
Employee Assistance Program (EAP) for mental wellness.
Flexible PTO and 12 company wide days off throughout the year.
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs.
Equipment, tools, and reimbursement support for a productive remote environment.
Free Life360 Platinum Membership for your preferred circle.
Free Tile Products