Director, Internal & Corporate Communications

TD Bank • New York, NY

6d

About The Position

Overview Lead a team of communication professionals in the development and execution of communications plans / programs / projects / strategies by designing and delivering communications consistent with TD Securities communications standards and strategies, and in support of business results. Leads a team of communicators who support the internal communications efforts of all TD Securities lines of business. Works with leadership and senior executives to help shape the internal narrative.

Requirements

• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 10+ years relevant experience
• Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to contribute to strategic direction of the function and provide advice to senior leadership
• Ability to establish goals and objectives that support the strategic plan
• Skill in mentoring, coaching and performance management
• Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
• Ability to work collaboratively and build relationships across teams and functions
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Skill in using computer applications including MS Office
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion

Nice To Haves

• The Senior Marketing Manager is a top-level marketing expert that manages/leads development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD’s marketing standards and strategies, in support of business results, customer engagement and experience.
• Oversees multiple and/or complex marketing projects/programs/strategies that may impact several businesses/product lines
• Recognized as top-level marketing expert within the organization and requires significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas
• Role requires substantial integration of projects/programs involving significant scope, strategic impact and complexity
• Role requires substantial relationship management breadth and influence in leading strategic initiatives, planning and/or integrating executional activities
• Typically leads or contributes on projects of significant scope, strategic impact and complexity
• Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work
• Integrates knowledge of the enterprise function's or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise
• Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements
• Serves as a source of expert advice to senior management in field of specialty; may lead team(s) of related specialists/experts
• Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties
• Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field
• Requires innovative thinking to develop new solutions
• Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment
• Works within general policies and industry guidelines
• Engages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational context
• Provides leadership guidance, makes recommendations and collaborates with business to ensure solutions meet the business needs on a complex project or program
• Identifies and leads problem resolution for project/program complex requirements related issues at all levels
• Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals
• Reviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image
• Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards
• Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutions
• Works with marketing partners and business units to develop appropriate customer insights for marketing briefs
• Develops creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creative
• Conducts internal/external Agency/Supplier briefing sessions and creative presentations to internal clients
• Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalates as appropriate
• Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve
• Captures and shares lessons learned from projects/campaigns/initiatives to be incorporated in future
• Delivers strong marketing communications on strategy, on time, on budget and error free
• Develops and maintains an understanding of TD businesses, products, policies and processes to deliver and ensure effective marketing solutions
• Delivers actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)
• Assesses the effectiveness of programs, processes and documentation; evaluates the impact of marketing solutions on the achievement of business results
• Delivers and manages programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free
• Manages the appropriate use of resources (i.e., people, budget, processes) within area of responsibility
• Develops and manages good working relationships and maintains open dialogue with key internal and external business partners to ensure adequate execution of project deliverables
• Actively works to resolve escalated issues and manages changes within the project/program/initiative
• Evaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancements
• Provides input and works with Marketing Planning to assist in the management of the Marketing calendar
• Recognized within TD as an expert within own field of expertise
• Provides advice and guidance to employees and business partners on customer experience, maintaining the brand image, standards, application and execution within area of expertise
• Continuously enhances knowledge and keeps current with leading-edge and emerging strategies, capabilities and/or trends in own field of expertise and competitive landscape and drives innovation throughout the customer experience and insights process
• Understands marketing disciplines and how they link together to deliver integrated solutions and enhanced customer experiences
• Remains current with key business initiatives/issues and developments within TD
• Participates in the annual planning cycle
• Manages project budgets within forecasted spend
• Arranges for timely billings, maintains progress billing standard and promptly communicates variances
• Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown
• Identifies ways to increase production efficiencies in order to maximize marketing dollars spent on all marketing programs
• Prioritizes and manages own workload to meet service level requirements for service and productivity
• Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
• Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
• Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
• Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
• Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
• Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Responsibilities

• Oversee/lead the development of communications to address enterprise/business needs/plans, in alignment with internal communications standards and/or goals, ensuring that strategies designed enhance TDS' presence with key stakeholders, highlighting TD Securities' brand, community ,and innovation initiatives
• Oversee/ lead the delivery and management of programs/project plans by assigning and tracking workgroup projects, ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free
• Evaluate the impact of communications on the achievement of enterprise/business results, and ensure communications solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image; ensure a high level of service by setting clear standards and continuously assess the effectiveness of programs, processes and documentation, and incorporate lessons learned into current and future projects/programs
• Provide input and work on cross-functional plans/projects/programs/initiatives; understand the enterprise/broader function's disciplines and how they link together to deliver integrated solutions
• Develop and manage good working relationships and maintain open dialogue with key internal/ external business partners and stakeholders to ensure adequate execution of project deliverables
• Actively work to resolve escalated issues and manage changes within the project/program/initiative
• Support the implementation of digital and social content strategy across multiple channels for internal /external stakeholders
• Contribute to and work with CAPA partners on proactive public relations campaigns that drive share of voice and enhance the brand
• Exercise judgment in dealing with sensitive reputational issues and provide counsel to executives
• Evaluate the effectiveness of corporate communications processes/services and recommend/champion possible enhancements
• As a recognized expert within own field of expertise, provide advice and guidance to employees and business partners on maintaining the brand standards, application and execution within area of expertise
• Maintain an understanding of TD businesses and products, keep current with key business initiatives/issues/developments within TD, emerging strategies, capabilities and/or trends in the industry field of expertise to deliver effective communications solutions
• Partner with digital team to drive leading-edge use of visual media: video, photography, interactive digital features and infographics, to tell TD's stories in compelling, engaging and immediate ways
• Work closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverage TD’s operating model to maximize efficiency, effectiveness and scale
• Plan and execute on strategic activities, review and communicate results, and adjust tactics accordingly
• Execute on the annual business plan to deliver results aligned with business strategies
• Manage overall budget, revenue and expenditures, meet business objectives while increasing efficiency and effectiveness
• Proactively identify key business opportunities, research and recommend enhancements / modifications, develop strategies to achieve recommendations and work closely with team to execute and implement
• Use measurement tools to help monitor and communicate the effectiveness of strategies, programs, and practices related to own area of expertise
• Protect the interests of the organization – identify and manage risks, and escalate nonstandard, high risk transactions / activities as necessary
• Keep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts
• Maintain a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Ensure employees are knowledgeable; and assume responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct
• Contribute to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
• Develop annual and/or long-term plans for own area and influences plans well beyond area managed
• Responsible for management of the overall team providing both leadership and guidance
• Set targets and objectives for the team, and deliver results
• Grow team expertise to align with business/enterprise demand and direction; assess team skills and capabilities and continually look for ways to provide and enhance the value delivered
• Lead a high performing team; provide on-going feedback and performance reviews, coach and develop employees and ensure performance management activities are undertaken and provide regular input into employee assessments and development plans
• Lead the process of setting performance objectives for the team; track, monitor and effectively address and/or reward performance in a timely manner
• Manage employees in compliance with all human resources policies, procedures and guidelines of conduct
• Share knowledge, information, skills, and subject matter expertise among the team and ensure the timely communication of issues and encourage good working relationships with other functions and teams
• Support an environment where team freely escalates business challenges; facilitate change through positive reinforcement of milestones and successes
• Recruit for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
• Establish and foster a cohesive team; promote a fair and equitable environment that supports a diverse workforce and encourage the team to achieve common goals and objectives
• Act as a brand ambassador for your business area/function and the bank, both internally and/or externally
• Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
• Oversee and leads a large and/or highly complex/ diverse communications function of significant scope, while growing talent, developing skills and capabilities to achieve career goals, support project / initiative success and achieve business results
• Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
• Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
• Strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external / internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management / enterprise areas
• Facilitate key strategic discussions and provide thought leadership to executive audience (output may include strategic roadmap and/or deliverables/ frameworks/ short to long term goals etc.)
• Set operational team direction and collaborate with others to execute on common goals
• Focus on longer-range planning for functional area (e.g. 12 months or greater)

Benefits

• Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager