Director, Integrated Media

Sono Bello•Chicago, IL

17h•$175,000 - $220,000•Remote

About The Position

The Director, Integrated Media is a senior leadership role responsible for how Sono Bello plans, executes, and measures a $100MM+ media investment across the full funnel. This is a media strategy and performance role — not a creative role. A peer Director, Brand Communications owns the creative strategy and messaging; this role owns how that creative is planned, bought, and measured to drive business outcomes. This is not a coordination role. It requires a leader who is close to the work, opinionated about strategy, and capable of driving accountability across agency partners and internal teams alike. We have significant media investment, strong agency partnerships, and sophisticated analytical infrastructure. We are looking for someone with the experience and business acumen to elevate all of it: how we think about channel strategy and budget allocation, how we build and maintain measurement frameworks, and how we translate performance data into sharper decisions. You will work closely with senior marketing leadership and serve as the accountable owner of media performance — from strategy through execution to post-campaign analysis.

Requirements

10–15+ years in integrated or performance & brand media — agency-side, in-house, or a combination of both
Proven experience managing large media budgets ($50MM+) with direct accountability for performance outcomes
Proven experience managing media agencies: setting direction, holding accountability, and driving results through partners
Hands-on expertise across video, paid search, paid social, display, and programmatic
Technical fluency in Google Ads, Meta Ads Manager, Google Tag Manager, and conversion tracking
Strong analytical instincts with experience in GA4, attribution modeling, and translating performance data into clear business insights for senior audiences
Experience in lead generation or direct-response marketing; healthcare or consumer services a plus
A collaborative working style with the confidence to drive execution and the judgment to know when to escalate

Responsibilities

Own the full-funnel media strategy across brand and performance channels. Translate commercial goals into channel strategy, audience approach, and budget allocation tied to measurable outcomes. Make the decisions about where $100MM+ goes and why — and be prepared to defend them with data.
Stay close to how campaigns are built and run. Review account structures, validate tracking, and hold a high bar for executional quality across every channel. When performance shifts, you are close enough to the work to diagnose it quickly and act. Own the numbers in a way that the creative team does not — ROAS, CPL, attribution, and what they mean for the business.
Lead media agencies with clear direction, defined goals, and consistent accountability. You write the briefs, monitor the output, and know how to push partners to do their best work rather than simply managing the relationship. This is distinct from creative agency oversight — you are managing for performance and efficiency, not creative quality.
Build and maintain the reporting and tracking infrastructure that makes performance visible and actionable. Set KPIs upfront, monitor results in flight, and lead post-campaign analysis that drives real changes to future planning. Comfortable with GA4, attribution modeling, and connecting media data to business outcomes. This is a core competency for this role, not a nice-to-have.
Work closely with the Brand Communications team to ensure media strategy and creative are aligned from the start — the best media plan is built around the creative, not retrofitted to it. Communicate performance clearly to senior stakeholders, translating data into business language without losing the nuance.