Director, Intergrated Marketing

Paramount•New York, NY

11d•$124,000 - $155,000

About The Position

Paramount Media Labs is a branded content division of Paramount, focused on developing and implementing marketing solutions that position brand partners at the center of culture. They offer full-service marketing capabilities, delivering custom content and creative solutions across Paramount channels (CBS, CBS Sports, CBS News, Paramount+, Nickelodeon, MTV, Comedy Central, CMT), platforms, and experiences. Paramount Media Labs values diversity of thought and believes that hobbies and unique viewpoints are as important as previous work experience. They aim to be inspired by immersive experiences that keep them at the forefront of the cultural landscape.

Requirements

Bachelor’s degree
8 + years’ experience in Media/Tech, Ad Sales, Integrated Marketing and/or agency experience
Fierce attention to detail, superb organization, project & time management skills
Collaborative spirit and a proactive mindset is a must
Robust knowledge of Google Workspace, including Drive, Sheets, Slides and Docs, as well as Photoshop with top-notch presentation design skills
Excellent task ownership, problem-solving and research skills
Interest in social media, digital platforms, and the larger media landscape
Unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on
Exemplary oral and written communication skills
Ability to manage both up and down
Comfortable using AI regularly for tasks and projects
Impeccably high standards for quality work

Nice To Haves

Interest and experience in gaming (especially Fortnite and Roblox) a plus

Responsibilities

Serve as the main contact for RFP responses, including leading creative briefings and collaborations.
Partner with cross-functional teams to review and align on creative concepts.
Develop campaign elements and confirm production budgets.
Assist with presentations as needed.
Develop and package proactive marketing opportunities tied to show IP and cultural events utilizing insights, research, and social platform expertise.
Lead all aspects of assigned marketing programs after they are approved, including managing agency and client partners.
Collaborate with Creative and channel teams on producing and delivering content.
Own timeline management to keep concepts and deliverables on schedule.
Develop pre-pro materials and represent client needs on set.
Lead campaign launch efforts from planning through execution.
Collaborate with media activation and cultural intelligence teams on reporting.
Be the main contact for assigned properties and events. Work with the channel teams to keep up with production plans and requirements. Collaborate on sponsor opportunities during the show and at other times. Show points then help prepare sales materials to pitch these opportunities.
Identify best practices to apply to the team’s day-to-day efforts.
Manage Manager/Associate Manager/Coordinator on team.