Director, Integrated Marketing Strategy

American Bible Society • Remote, US,

6d • $130,000 - $150,000 • Remote

About The Position

The Director, Integrated Marketing Strategy is a senior-level leader responsible for leading the annual and quarterly strategic planning process for their portfolio of internal clients, developing comprehensive product marketing and go-to-market strategies at agency caliber for the organization’s most complex initiatives, and ensuring all deliverables meet strategic quality standards before partner delivery. This role supports the Senior Director in building the frameworks, brief standards, and planning processes that govern the marketing strategy function.

This role builds marketing strategies from the ground up for Tier 1 initiatives, including ministry program and product launches — audience acquisition, channel architecture, messaging frameworks, and engagement strategies for programs where no existing campaign infrastructure exists. These strategies are formalized through strategy and creative briefs detailed enough for both internal creative and digital teams and external agency partners to execute against, ensuring one coherent strategic vision across all resources. The Director, Integrated Marketing Strategy serves as the strategic partner to ministry program leads for their portfolio — owning the relationship, managing budget allocation for their initiatives, resolving conflicts, and proactively identifying growth opportunities.

As the marketing strategy function grows, this role is expected to take on direct management of Marketing Strategists — including day-to-day coaching, performance appraisals, and building bench strength within the function. Candidates must bring proven people management experience. Based upon department needs, the Director, Integrated Marketing Strategy may assume responsibilities associated with other roles to ensure continuity of strategic support.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; master’s degree preferred.
• 15+ years of experience in marketing strategy, product marketing, account management, or brand strategy within an external or in-house agency environment.
• Agency experience strongly preferred.
• Nonprofit marketing experience preferred; fundraising campaign experience a plus.
• Experience with marketing analytics platforms, CRM systems, project management tools, and Strategy and Creative Brief development frameworks.
• Demonstrated experience managing marketing budgets and directing both internal teams and external agency partners.
• Demonstrate desire and ability to support organizational biblical and religious goals and participate in regular work-related spiritual activities without reservation.
• Have a personal passion for and belief in the Word of God, its ability to transform lives, and the mission of American Bible Society.
• Demonstrate alignment with the vision, mission, and values of American Bible Society.
• Advanced ability to develop and present comprehensive marketing strategies, Creative Briefs, and campaign rationale to ministry program leads and senior leadership, with the executive presence to present and defend strategic recommendations.
• Proven ability to simultaneously direct internal teams (Creative, Digital, Program Management) and external agency partners to deliver unified marketing outcomes under one coherent strategic vision.
• Demonstrates respect and understanding of diverse audiences and perspectives.
• Deep commitment to understanding internal partner business objectives and developing marketing strategies that advance ABS’s mission.
• Skilled in adapting marketing strategies to evolving partner needs, market conditions, and organizational priorities while maintaining strategic coherence.
• Exceptional ability to manage multiple partner relationships, concurrent strategic initiatives, and evolving priorities while maintaining quality and responsiveness.
• Proactively identifies opportunities and gaps in marketing strategy and develops solutions that strengthen partner outcomes.
• Drives accountability for strategic quality across their portfolio at agency caliber, taking initiative to elevate marketing thinking, support function-building efforts, and identify growth opportunities.
• Develops comprehensive, ground-up marketing strategies for the most complex initiatives in their portfolio, making sound budget allocation and resource decisions across internal and external delivery models.
• Actively identifies growth opportunities for direct reports and builds team capability through coaching, feedback, and structured development plans.
• Continuously evaluates marketing approaches, audience engagement strategies, and creative frameworks to drive competitive advantage and partner growth.
• Candidates must pass a background check as a condition of employment. This may include criminal history, credit check, and verification of employment and education history.
• Employment is contingent upon satisfactory reference checks.
• Candidates must provide proof of eligibility to work in the United States.
• Candidates must sign and agree to uphold the ABS Affirmation of Biblical Community as a condition of employment.

Nice To Haves

• master’s degree preferred
• Agency experience strongly preferred
• Nonprofit marketing experience preferred
• fundraising campaign experience a plus

Responsibilities

• Lead the annual and quarterly strategic planning process for their portfolio of internal clients — collaborating with the Senior Director and Program Management to translate approved business objectives into marketing strategies, programs, and campaigns.
• Develop comprehensive, ground-up marketing strategies for Tier 1 initiatives where no existing campaign infrastructure exists — building audience acquisition, messaging, and channel strategies at agency caliber.
• Synthesize partner needs, market trends, and audience insights across their portfolio to identify strategic patterns, inform planning recommendations, and surface emerging opportunities for the Senior Director’s consideration.
• Evaluate the sufficiency of available audience data, market intelligence, and partner-provided research across their portfolio — identifying gaps that require investment in new research or data capabilities and escalating organizational-level needs to the Senior Director.
• Manage budget allocation for their portfolio of internal clients — making allocation decisions between in-house execution and external vendor engagement in coordination with the Director of Operations and Program Management.
• Support the Senior Director in developing and refining the planning frameworks, brief standards, and quality criteria that govern the marketing strategy function — contributing to the scalable systems and processes the team operates within.
• Develop program and project-level strategy and creative briefs for Tier 1 initiatives — defining target audience, messaging strategy, channel strategy, and success metrics. Support the Senior Director in establishing brief standards and quality criteria across work types.
• Ensure the strategic quality of all deliverables within their portfolio before escalation to the Senior Director for final review.
• Present and defend strategy and creative work to internal partners, selling the strategic rationale and securing approval to proceed.
• Direct and quality-control execution across both internal teams and external agency partners on their initiatives, ensuring the final campaign holds together as one coherent effort.
• Serve as the strategic partner to ministry program leads for their portfolio — owning the relationship, aligning on budget allocation and priorities, and resolving conflicts.
• Monitor partner satisfaction across their portfolio, identifying systemic issues or recurring friction points and escalating patterns that require function-level attention to the Senior Director.
• Develop strategic growth recommendations for their portfolio — identifying new marketing and fundraising opportunities that expand scope, deepen partner engagement, or introduce new channels and audiences.
• Manage partner communication on high-impact program changes — aligning stakeholders, framing strategic rationale, and maintaining confidence through significant shifts in scope or direction.
• Manage assigned Marketing Strategists, performing day-to-day coaching and oversight aligned with each team member’s growth and development plan.
• Lead 1:1s and performance appraisals for direct reports.
• Identify skill gaps and development opportunities across the team, supporting onboarding of new hires and building bench strength within the marketing strategy function.
• Monitor individual and team capacity, ensuring workloads are balanced and strategic quality is maintained across all partner engagements.
• Based upon department needs, may assume responsibilities associated with other roles, including partner-facing Program Management, to ensure seamless strategy through execution within partner experience.

Benefits

• Equal employment opportunities to qualified individuals with disabilities
• reasonable accommodations to qualified individuals with disabilities to enable them to participate in the application process and perform the essential functions of their job.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior