Director, Integrated Marketing Communications – Shark Beauty

SharkNinja•Needham, MA

8d•Onsite

About The Position

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. We’re looking for a dynamic marketing leader to shape and drive the strategy and execution of breakthrough consumer-facing communications—from advertising and media to influencers, events, and activations. In this role, you’ll own brand planning, creative strategy, and campaign execution for major new product launches as well as core and brand-building campaigns. You’ll collaborate across internal teams (PR, influencer, content, media, consumer insights, brand, creative) and lead external agency partners to deliver powerful, integrated campaigns that fuel sales and growth. As the orchestrator of cross-functional activations, you’ll partner with cross-functional media and creative teams to ensure the right strategy and support for every product. The ideal candidate has a proven track record of building and executing multi-channel strategies for established B2C brands—leveraging digital, social, streaming, and traditional channels to drive awareness, engagement, demand, and revenue. As Director, IMC, you’ll be a brand steward and strategic storyteller, ensuring consistent voice, message, and creative integration across channels. You’ll lead the development of integrated marketing plans and campaigns that amplify brand equity, differentiate us in the market, and deliver measurable business growth. You’ll partner closely with product management, sales, and creative teams to create a cohesive, customer-obsessed brand experience. This role is based in the Needham, MA headquarters and is on site 3x a week

Requirements

Bachelor’s degree (or higher) in Marketing, Business, or a related field.
10+ years of experience leading integrated brand marketing campaigns and demand generation for established B2C consumer product brands.
10+ years of people leadership experience, with proven ability to build, manage, and mentor high-performing teams.
Exceptional writing and editing skills, with a strong creative eye for developing compelling, customer-facing deliverables across diverse channels and formats.
Strong strategic, creative, and analytical thinking, with the ability to translate insights into effective, measurable marketing programs.
Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all organizational levels.
Proven expertise across the marketing spectrum, including strategy development, go-to-market planning, and product launch campaign execution.
Strong project management skills, with the ability to manage multiple priorities in a fast-paced, highly matrixed, cross-functional environment.
Talent for distilling complex product features into clear, consumer-relevant benefits that drive engagement and conversion.
Hands-on, action-oriented leader who thrives in fast-moving, iterative environments, with a willingness to “roll up your sleeves” and collaborate.
Skilled in influencing, conflict resolution, and creative problem-solving in matrixed organizations.
Comfortable leveraging and analyzing data to generate actionable insights and inform marketing strategy.
Experience in launching products globally across several different markets.

Responsibilities

Integrated Marketing Leadership: Drive IMC strategy, creative development, and execution across all consumer touchpoints—traditional and digital—partnering closely with category leads. Leverage research and insights to shape brand messaging and value propositions throughout the funnel.
Creative Brief Development: Craft clear, compelling briefs that outline objectives and success criteria, empowering internal teams and agency partners (creative, media, PR, influencer) to deliver impactful work.
Global Collaboration: Act as the bridge between global and regional teams—from briefing through delivery and optimization—ensuring campaigns are both locally relevant and globally connected.
Brand Activation Planning: Partner cross-functionally (Brand Marketing, Insights, Product, Media, Creative, PR, Influencer) to build forward-looking brand plans and pressure-test fully integrated strategies across Shark Beauty.
Cross-Functional Digital Strategy: Collaborate across Paid Media, DTC, Amazon, and Retail to deliver seamless launch strategies and sustain growth through key campaigns and promotional events.
Post-Launch Optimization: Analyze performance, distill learnings, and refine creative and briefs to continually elevate brand activity. Champion best practices across all consumer touchpoints.
Program & Budget Ownership: Manage key timelines, budgets, and program execution with internal teams and agency partners to deliver bar-raising work on time and on target.
Data-Driven Reporting: Partner cross-functionally to monitor metrics, consumer insights, and category trends, driving ongoing optimization of campaigns and evolution of brand strategy.