Director, Associate Creative Director, Integrated Campaigns Creative

Salesforce•Chicago, IL

5d•Hybrid

About The Position

Salesforce is seeking a Director, Integrated Campaigns Creative to lead the creative team supporting Data 360. This role involves partnering closely with Product Marketing (PMM) to translate complex product strategies into compelling cross-channel creative work, including digital experiences, event activations, demand generation campaigns, and content creation. The position requires a blend of creative leadership, hands-on execution, and strong partnership skills. The Director will manage a multidisciplinary team of copywriters and designers, provide creative direction, and ensure brand consistency. A key aspect of the role involves leveraging emerging AI tools and workflows to enhance creative processes and outcomes. This is a collaborative leadership position for an individual experienced in managing creative teams, building relationships with PMM, navigating product narratives, and executing distinctive creative work across various channels.

Requirements

BA or BFA in Art, Design, Copywriting, Journalism, Advertising, Communications, or a related creative discipline, or equivalent professional experience.
12+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development, within a creative agency or in-house creative organization.
Experience with B2B and technology brands is a plus.
8+ years of experience leading and managing creative teams, with demonstrated experience developing designers, copywriters, art directors, or other multidisciplinary creative talent.
Proven experience building strong partnerships with Product Marketing, integrated marketing, or other senior cross-functional stakeholders.
A world-class portfolio demonstrating strong conceptual thinking and integrated creative execution across multiple channels and formats.
Experience developing product-focused and integrated marketing creative across campaigns, demand generation, digital, content, video, social, experiential, and events.
Strong understanding of how to translate complex technology and product capabilities into clear, differentiated, audience-relevant creative storytelling.
Demonstrated ability to oversee multiple concurrent workstreams, prioritize team capacity, and maintain creative quality in a fast-moving organization.
Experience directing and collaborating with external agencies, production partners, and internal creative teams.
Strong presentation and communication skills, with demonstrated ability to develop and present creative strategies, concepts, and recommendations to senior stakeholders.
Hands-on familiarity and proficiency with generative AI and emerging creative technologies, including tools such as Gemini, Claude, Nano Banana, Runway, and related image, video, ideation, and production tools.
Ability to operate effectively in ambiguity, build alignment across multiple stakeholders, and provide decisive creative leadership in a complex, highly collaborative organization.

Responsibilities

Lead the creative partnership with Data 360 Product Marketing, translating product, audience, and business priorities into compelling creative strategies and executions.
Drive digital creative excellence across web, UI/UX, AI workflows, and emerging platforms.
Lead and manage a multidisciplinary creative team of copywriters and designers, providing direction, mentorship, feedback, and support.
Oversee creative development for the Data 360 marketing portfolio, including demand generation campaigns, event activations, product storytelling, digital and social content.
Partner with PMM and cross-functional marketing teams to understand business objectives and translate them into creative briefs.
Manage and prioritize the team's creative workload in partnership with Creative Operations and stakeholders.
Provide strong conceptual and strategic creative direction from brief to execution, ensuring high standards of craft, storytelling, and brand consistency.
Provide creative consultation and direction to external agencies and internal teams.
Serve as a trusted advisor to Product Marketing and senior creative leadership on product positioning, storytelling, and go-to-market strategy.
Partner with other creative leaders to ensure Data 360 work aligns with broader Salesforce campaigns and brand initiatives.
Champion the adoption of generative AI within the creative process.
Establish effective ways of working across PMM, Creative, Operations, Production Studios, and agencies.
Advocate for the team and the creative work, articulating creative rationale and presenting concepts to stakeholders.
Foster an environment of creative ambition, experimentation, collaboration, and continuous learning.