Director, Insights

Bombas•New York, NY

21h•$168,000 - $178,000•Onsite

About The Position

We are looking for a strategic, commercially-minded, and highly collaborative team player to join our Insights team as our Director of Insights, reporting directly to our Chief Marketing Officer & GM, eCommerce. The ideal candidate has 8+ years of progressive experience in Consumer Insights, Commercial Strategy, or Brand Strategy within consumer products, retail, footwear, apparel, or adjacent industries. The Director of Insights leads Bombas’ consumer research function, translating qualitative feedback, market signals, and product testing into actionable inputs for our Product, Marketing, and Brand teams. This is a player-coach role. You will operate ahead of the business, shaping the go-to-market agenda before problems surface, while staying close enough to real-time signal to catch and personally engage on issues that require a faster reaction. You will partner closely with peer leaders across Merchandising, Product Marketing, Acquisition, and Retention as a trusted advisor. Final decisions on category priorities, pivots, and pricing sit with those functions. Your job is to make sure they’re making those decisions with the sharpest possible insight in hand.

Requirements

8+ years of progressive experience in Consumer Insights, Commercial Strategy, or Brand Strategy in consumer products, retail, footwear, apparel, or adjacent industries.
A track record of collaborative impact, with demonstrated success working alongside functional leads across Merchandising, Marketing, and Creative to translate research into measurable revenue growth, category expansion, and campaign performance.
Deep methodological expertise, with hands-on experience designing and executing qualitative, quantitative, and mixed-methods research, including conjoint analysis, segmentation, concept testing, wear-testing, and brand tracking.
Broad commercial fluency, with a strong understanding of direct-to-consumer unit economics, marketing funnel dynamics, product development timelines, and merchandising logic.
Demonstrated experience operating as a trusted advisor to senior peers or leadership without formal decision authority, using evidence and relationships to shape outcomes.
1+ years of direct people management or formal mentorship experience

Nice To Haves

A strong storyteller who can turn complex consumer insights into clear, actionable recommendations.
A confident cross-functional influencer who uses evidence to challenge assumptions and shape decisions.
Deeply fluent in product, customer psychology, and DTC dynamics, with a sharp instinct for separating signal from noise.
Thoughtful and pragmatic in your approach, knowing when to dig deep, when to move quickly, and what’s worth prioritizing.
Belief in our mission and understand the importance of giving-back
Inquisitive, love to learn, embrace failure, and never give up
Comfortable working in an open office environment while staying focused

Responsibilities

Build the strategic consumer POV that informs Merchandising and Executive leadership’s decisions on which product areas and customer segments matter most, owning the Opportunity Map as the underlying framework.
Serve as one of several key voices, alongside Merchandising, Site, and Brand, identifying and framing when consumer and market signals suggest a potential pivot in category or campaign strategy.
Present the Opportunity Map and category growth levers to peer Directors and leadership, translating research into clear implications for the business.
Partner with the Director of Product Marketing to represent the consumer point of view across go-to-market, supporting positioning through surveys, wear tests, and other consumer research.
Build strong senior relationships with the Directors of Merchandising, Product Marketing, Acquisition, and Retention to ensure consumer insight is consistently incorporated into decision-making.
Serve as a key insight partner to Merchandising’s seasonal line planning POV, providing the consumer and market intelligence that informs the plan without owning the plan itself.
Determine which concepts or assortments carry enough risk to warrant validation research and direct the team’s research priorities accordingly.
Partner with Merchandising to identify when pricing or value positioning may need to be re-evaluated and clearly articulate the consumer signals behind that recommendation.
Oversee wear-testing and QA diagnostic standards in partnership with Sourcing, ensuring the right fit, quality, and product issues surface before mass production.
Own the call on when a spike in fit, quality, or sentiment signal needs to jump the queue for reactive research, personally getting hands-on when an issue requires a faster response.
Own the quarterly competitive narrative and brand health read for leadership.
Own the Consumer Insights budget and strategic vendor and agency relationships.
Direct the Insights Manager’s partnership with Analytics to implement LLM clustering across review sentiment and CX tickets, helping ensure relevant consumer signals reach Merchandising and Product teams in real time.
Coach and develop the Manager, Insights, setting clear priorities and creating the conditions for strong research execution and continued growth.
Own final vendor and agency relationship decisions, ensuring external partners and investments support the highest-priority needs of the business.