Director, Influencer Strategy

VaynerMedia LLC•New York, NY

10d•$135,000 - $165,000•Hybrid

About The Position

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Tingley Lane Trading, and VaynerSpeakers. VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Requirements

8+ years agency experience in social listening or previous strategy, consulting or analytics roles
Strong analytical skills and hands-on experience with market research tools (e.g., Global Web Index, Statista, etc.)
Experience constructing Boolean queries and using social listening tools (e.g., Brandwatch, Netbase, Infegy, TalkWalker, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
Strong proficiency in Microsoft Excel (e.g., spreadsheet formatting, pivot tables, v-lookups, etc.) and Google Suite
Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
Experience with survey design and quantitative survey analysis for audience segmentation and insights
A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholder

Responsibilities

Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies for a luxury beauty account
Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
Leads the campaign recap process by translating campaign data into actionable insights and future optimizations for overall brand success
Campaign performance analysis includes leveraging the analytics dashboard in Traackr to export, aggregate and interpret data
Campaign sentiment analysis includes reporting on the drivers for positivity and/or negativity
Social listening analysis includes constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends
Using market research using tools to provide actionable insights and recommendations