Director, Influencer + Celebrity Relations

BPCM•West Hollywood, CA

2d•$115,000 - $130,000•Hybrid

About The Position

BPCM is a women-led public relations and communications agency built on strategic brand partnerships and sustainable storytelling. Our greatest strength is our team, and we prioritize their wellbeing, growth, and connection. We are committed to sustainability, brand excellence, and creating meaningful, culturally resonant narratives for our clients. We look for individuals who are excited to join a collaborative, innovative environment where ideas are valued and growth is encouraged. BPCM is seeking experienced, creative, and highly motivated candidates for the position of Director to help lead our Influencer & Celebrity Relations team in West Hollywood. The ideal candidate will bring their proven experience with talent at all levels, work to be a resource for all things influencer & celebrity-related, working collaboratively with both our Los Angeles, New York and London offices. We are looking for an innovative, curious, and creative thinker that is passionate about all things trending in the celebrity landscape and can apply their expertise across a wide range of clients in Wine & Spirits, Auto, Lifestyle, and Fashion (mainly in luxury) with differing scopes, budgets and needs. The ideal candidate will actively participate in and lead their team across a range of services, including strategy development, celebrity procurement, product seeding, influencer relations (earned and paid), special events, and partnerships. This person will possess the ability to work cross-functionally within and beyond BPCM’s differing Practices and Departments.

Requirements

Minimum of 8 years of experience, preferably at an agency, working on both paid and earned talent activations across multiple brand categories
Must exhibit strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues in other divisions
Curious and forward-thinking, with an eagerness to learn and adapt as AI and emerging technologies evolve—comfortable exploring new tools and translating them into practical value for teams and clients.
Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients, talent and their teams, to maintain strong working relationships both internally and externally
Team leader with ability to mentor and develop junior team members
Independent thinker with hands-on can-do attitude with constant self-education on influencer marketing trends and industry changes

Responsibilities

Provide strong rationale and strategic counsel & direction to clients to establish influencer and celebrity integration strategies that achieve client objectives and position clients as desired in their category
Direct and manage account teams and 1-2 direct reports from development, giving regular feedback and support to handling yearly staff appraisals
Act as the senior day-to-day contact for client teams overseeing all client requests
Develop and execute earned and paid creative campaigns & KPIs to ensure client objectives are achieved and expectations are managed and exceeded
Oversee the implementation of social media campaigns, brand partnerships, and influencer & celebrity engagement initiatives
Take responsibility and accountability for ongoing initiatives, clearly define account team roles, and provide guidance and tools to facilitate goal achievement and client success
Anticipate and proactively offer & implement solutions to senior team for executional issues specific to assigned clients/initiatives and staffing structures
Provide strong rationale and strategic counsel & direction to clients to establish influencer & celebrity integration strategies that achieve client objectives and position clients as desired in their category & budget level
Manage and guide team members during daily activities, including event planning, campaigns, seeding, reporting and program recaps for specific projects
Monitor and keep abreast of industry news and trends and report updates to team
Lead monthly/bi-weekly/weekly calls with client and in-person meetings in coordination with senior team leadership
Seek innovative ways to execute talent-led partnerships that align with BPCM’s drive of exceeding client expectations
Proactively present unique opportunities for gifting, product integration at events and direct relationship-building opportunities
Ability to think creatively and be innovative when it comes to organic outreach to break through the saturated space and land results for clients
Ensure that target recommendations are diverse and brand-specific
Oversee the logistics for campaigns and programs & train team members on how to execute projects, events, and campaigns
Draft and update contracts utilizing brand and agency templates
Execute partnerships, alongside account teams, with influencers & celebrities from post-contract phase through campaign completion
Maintain and continuously grow network of KOLs, talent reps, celebrities, and influencers
Help manage agency database of go-to talent, KOLs and brand advocates in Launchmetrics
Identify out-of-the-box talent targets and rising stars early in their careers that span different industries, ethnicities, ages and more to bring into BPCM’s agency network
Assist in talent casting needs for the agency, including vetting, researching, and creating client-facing casting documents
Leverage contacts and relationships with style, beauty, celebrity and entertainment news editors + writers based in LA for post-event servicing and some brand pitching
Plan & execute brand events, including influencer and KOL events and brand trips, including suggesting activation ideas, leading development of invite lists, overseeing RSVP management, handling talent on-site, drafting and distributing post-event releases, etc.
Develop and contribute to the new business process including research, proposal and pitch preparation
Develop a strong understanding of BPCM’s unique creative approach to developing brand-aligned talent campaigns, activation concepts and strategic partnerships